Grant Cardone: Get Money

Chris Albert 00:00:00 (link to this point)

The Warrior Soul podcast is written, produced, and edited by me, Albert. Our goal is to empower US military veterans to live their absolute best lives, and we do that by providing tools, tactics, strategies, and ideas that they can apply into their lives to become wiser, stronger, smarter, more resilient, and more capable human beings in the civilian world. If you're not a veteran, stick around because anything we talk about here can obviously apply to you. And if you like what we have to say, any information we provide, and the guests we bring on, please head over to iTunes and write us a written rating and review. It really helps to spread word about the show and to get this helpful information into the hands of more veterans so that they can in turn improve their lives and shape the future of this country.

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Chris Albert 00:03:58 (link to this point)

This is Chris Albert, and I'm here to remind you of one thing. Someday, you're going to die. That's not some morbid statement or scary idea. It's solid fact. Your time here on this earth is limited.

And we need to be reminded of this as much as possible for one simple reason, to live your best life while you can. This is the Warrior Soul podcast.

What's going on ladies and gents? So today I've got a really awesome guest for you. His name is mister Grant Cardone, and you might know him. He's literally all over the Internet talking about investing, talking about building businesses, talking about how you can sell better. His YouTube channel has over 1,200,000 subscribers, and his Cardone University is helping people to build their own businesses and improve their lives around the world.

Behind the man, there is a pretty compelling story. The this guy was a drug addict all the way up until the age of 25. He started taking drugs when he was in his teens. He was basically at the bottom of the barrel when he decided to change his life. He quit drugs.

He got into selling cars, which he hated at the time, but he put everything he could into learning how to sell, into developing himself. And today, he's got a pretty vast empire. So one of the things I think we should do is when a guy like this is willing to talk to us, we should listen. Beyond that, he's done a whole lot to help out the veteran community. He is involved with an organization named American Dream U that is run by our friend Phil Randazzo, and it's a great organization.

They provide a lot of free education. As part of that, mister Cardone has opened up his sales training to all veterans for free. And that means you can go right now or during this episode or after this episode, I suggest after, to www.cardoneuniversity.com/vets. That's cardoneuniversity.com/vets. I'm also gonna have a link to that up on the show notes for this.

This is some pretty significant sales training. He charges a lot of money for this to the average everyday civilian out there. But he wants to help our community out, and that's why he's doing this. So please take advantage of that. And with that, I don't have much else to say.

This is a a really awesome conversation, and you will learn a lot. So pull out a pen and a piece of paper. And with that, let's get into this conversation with Grant Cardone. Mister Cardone, welcome to the show, man.

Grant Cardone 00:07:21 (link to this point)

Yeah. Thank you. Thank you for having me, and thank you for your service. And everybody that's watching if you're serving or have served. I really, really appreciate it.

Chris Albert 00:07:28 (link to this point)

Well, I appreciate you and you definitely do a lot for the veteran community. Heard about a lot of your other projects. I've spoken to American Dream U and know about a lot of the other things you're doing. I want to start this off with a question you might not get so often, but you look like you're in great shape. What do you do to stay in shape with all the stuff you got on your plate?

Grant Cardone 00:07:50 (link to this point)

I out every day, you know? About a year ago, Chris, I started on this because my body was starting to hurt. I'm 61 years old and my body was like, yeah,

Chris Albert 00:08:01 (link to this point)

you look great. You look fantastic.

Grant Cardone 00:08:04 (link to this point)

Yeah, thank you, thank you. So I started going to a physical therapist, was having all kinds of problems, knees, ankles, shoulders, rotor cuffs, everybody kept telling me, oh it's this and it's that, and then I'd go to the PT and they do the electrodes and the needles and the cups and everything right? But when I left there after an hour I'm like they're doing stuff to me, I'm not doing anything. Right. And so it was a little bit of a crutch that I was going there expecting they're gonna cure me.

And I hired a trainer and said, hey meet me every day for six days. I need to get in shape. And I made a commitment about thirteen months ago, get in the best shape of my life and I have. I'm really proud of it. In there every day, I bet you I haven't missed, I'll bet you I haven't missed nine or ten days in a year in three sixty five days.

Chris Albert 00:09:07 (link to this point)

Wow, and you're hitting weights, doing cardio, all of it or?

Grant Cardone 00:09:11 (link to this point)

Yeah, like I did forty minutes of cardio this morning, twenty minutes of back. And then I'll do some ab work. I'm actually seeing my abs for this first time in my whole life.

Chris Albert 00:09:24 (link to this point)

Well, you're in Miami, That's important.

Grant Cardone 00:09:26 (link to this point)

Well, I don't do all that. I don't do that. Know what is important? More than more than looking good at the beach is it's it's knowing I'm taking regardless of how I look. Just to know that, hey, I'm taking care of myself.

Chris Albert 00:09:41 (link to this point)

Yeah.

Grant Cardone 00:09:41 (link to this point)

Because I wasn't. I wasn't before.

Chris Albert 00:09:44 (link to this point)

And obviously to have the energy to do all those things that you do. I mean, no matter where I see you, no matter what you're doing, you're constantly bringing your A game to everything.

Grant Cardone 00:09:55 (link to this point)

Yeah. Well, you, man. Not always, but I but I appreciate you saying that.

Chris Albert 00:10:00 (link to this point)

Well, I wanna I wanna talk a little bit about your background. A lot of people don't know this, but but when you were younger, you had an extreme drug problem.

Grant Cardone 00:10:10 (link to this point)

Yeah.

Chris Albert 00:10:10 (link to this point)

And and you were in a situation where your mother pretty much disowned you, told you to get out of her house. Can you talk to us a little bit about that and and how you ended up getting into that situation?

Grant Cardone 00:10:23 (link to this point)

Yeah, so I got into it because I didn't have anything to do. I was bored. And I was going to school said I didn't, I didn't, I wasn't, it wasn't, I didn't want to be there. So I'm bored, I didn't have any direction, had no mentors, didn't have any guidance. My dad died when I was 10, so there wasn't a man in my life.

I think not having a man, not having a father, a guide, a mentor was part of it, a lot of boredom. I was just bored, man. After school, I hated school. And then after school I have, I did my homework, whatever they told me to do, I would do it, hated that. And then what happens is when you don't have anything to do, start doing stuff that's destructive.

It doesn't have to be drugs, it could just be wasting time watching TV, looking at porn, doing nothing. Doing nothing is destructive. Thinking too much without doing is destructive. Now, you know, when your buddy's like, Hey man, try this man, or try that, or look at what this will do to you, the next thing you know, I'm doing stuff. Now I'm actually doing stuff I don't feel good about. I smoked weed when I was 16. By the time I was 17, within a year I was using every kind of drug there was every day.

Wow. It up this boredom. It gave me some

Chris Albert 00:12:01 (link to this point)

You were in a small town, right? Louisiana?

Grant Cardone 00:12:04 (link to this point)

Yeah, Lake Charles, Louisiana.

Chris Albert 00:12:06 (link to this point)

Yeah, I grew up without a dad as well. Never knew my father at all. I ended up first time I smoked weed was around 11 to 12 years old. And we see kids doing it earlier and earlier as time goes on. I mean, you're hearing about kids in elementary school doing drugs.

With you, how bad did it get? How dependent were you on those drugs?

Grant Cardone 00:12:33 (link to this point)

Every day man, every day I was using drugs you know six and eight, 10 times a day. Overdose three or four times. Death was interrupted by somebody coming in and you know shaking me out of it. It was terrible, terrible degradation, the personal sense of self, my self worth was zero like it was bankrupt, I was bankrupt in every possible way. Yeah, when people like when people tell me they got it hard, I'm like, look, I grew up in a middle class family, I didn't have it bad.

I messed up a good deal. You always hear the story about the guy that comes from nothing, I didn't come from nothing. I turned it into nothing.

Chris Albert 00:13:19 (link to this point)

Right.

Grant Cardone 00:13:20 (link to this point)

You know which is even in many ways I think worse. So you know I tried to quit drugs every day probably eight or 10 times a day every day for nine years and I just couldn't stop. And I finally went to a treatment center and I knew I needed to get around people that weren't using drugs. I had to change my environment. It was the first big improvement of my life came from understanding you can't change if you don't change.

Right. And for me that meant I needed to change my geographical location for a short period of time. I needed to change my surroundings. I to cut off, I had to cut off this. I was really learning stuff.

Didn't when you're on drugs you just want to get off drugs. And then I'm not thinking about getting rich. I'm not thinking about owning a company, building a brand, writing books, owning a billion dollars worth of real estate. There was none of that hopeful great stuff was there yet. I just wanted one thing man, I'm not gonna use drugs one day.

That's 25 years old, went on my first day without drugs.

Chris Albert 00:14:31 (link to this point)

And how did that come about? I know you said you were trying to quit for a while, but was there a moment there that said, all right this is gonna be the time and then

Grant Cardone 00:14:41 (link to this point)

Yeah my mother, I showed up at my mother's place one night in Lafayette, I was fucked up. I was eating some sedatives, so I was slurring, my tongue felt like it was like two inches thick, I was drinking. Who knows what was in my system? This is years, man, just years of like, my whole body was saturated with chemicals. Amphetamines, barbiturates, like just years, like people think they use drugs and they just feel something for a moment.

The drugs don't like, when you start loading up that hard, any kind of chemical creatine, what would people load up with? Vitamin C, like it doesn't really matter. When you start loading up years of it, even a good thing can start leaving residual amounts in the kidneys, the organs, the fat cells. And that's also in your DNA pretty much. Yeah, mean I don't know what it does, I just know that like there's 60,000,000,000,000 cells, all of them intelligent.

And I'm bombarding them with And so anyway one night I show up at my mom's place and I'm just can't even talk, dude. I'm dribbling shit. Nobody would even know, I weighed one hundred and thirty five pounds, Chris. That's thirty five pounds less than I weigh right now. I mean, I had 30% less body weight.

Hey, I had nothing to blame. I didn't serve in a war, I didn't have PTSD, like I didn't have It was just me being a junkie. Yeah. And so my mom said, don't come back here anymore. She finally drew drew the line in the sand.

Don't come back here anymore. You're not welcomed here. You're not welcome in my house until you clean up. And so a week later, I was in a treatment center for drug addiction.

Chris Albert 00:16:56 (link to this point)

And so at that point, get through that treatment center and you're at 25 years old. At some point between age of 25 and 30, you were able to make your first million.

Grant Cardone 00:17:09 (link to this point)

I think I had I think I think I banked a million dollars somewhere around 31 or 32 years old. I know I remember where I was. I was in La Jolla, California, so I had to be 31 because I went to Lake Charles, Houston, lived in Houston for five or six years, then La Jolla. And I remember I was in my office in La Jolla, was still officing out of my home. And totaled my accounts up, it was like 04:30 in the morning, I'm totaling up my accounts.

I'm preparing to call the East Coast, I'm in California and I'd wake up at 04:30 so I can call the West Coast at 08:30 in the morning. And I totaled up my accounts, I'm like, I got $1,100,000 man, shit. And I was like, dang, I got And I was terrified, it was not a joyous moment for me.

Chris Albert 00:18:01 (link to this point)

Really?

Grant Cardone 00:18:01 (link to this point)

No, no, I was scared, man. I'm like, what do I do with this money now? You don't wanna get it and blow it.

Chris Albert 00:18:07 (link to this point)

Yeah.

Grant Cardone 00:18:08 (link to this point)

We've all heard the stories about the people, tremendous responsibility once you get a little bit of money. Same thing with recovery, Same thing with getting off of drugs. You don't wanna get off, because everybody's saying, let's see how long he lasts. It's kinda like when people get married. You know half the people at a wedding are saying, let's, I doubt it.

Okay, let's see how long this one lasts. You know there's always people like actually pulling against you. Not unfairly either. Seventy two percent of the NFL and NBA blow their money. They're bankrupt in twenty four months.

Sixty percent of marriages don't work. And probably fifty or sixty percent of drug addicts go back and use drugs again. Like seventy or eighty percent of people that go to prison go back to prison. So it's not unfair, it's not like people are hating on me. Oh, watch, he's gonna go back and use drugs again.

And so I'm saying the same thing to myself. I'm a realist, right? Oh, I got this million dollars, okay, what's gonna happen? I've always waited for the next shoe to drop.

Chris Albert 00:19:15 (link to this point)

Right.

Grant Cardone 00:19:16 (link to this point)

And maybe started with my dad dying, know, like my dad died when I was 10, I'm like, shit man, everybody around me is gonna die. Then my older brother died when he was 25. My dad was 52, my older brother was 25, I was 20. He dies, I'm like, people are gonna just die, I'm a die. So the realism of life, you know, of failing, of getting somewhere and then having it all taken away from you, has always been extremely real to me.

This probably propelled me to this kind of 10x mentality.

Chris Albert 00:19:53 (link to this point)

So when you earn, so you moved out to California, that's something I did to just to get away from where I came from, to get away from my hometown. You have this new beginning and you're adding up your accounts one day and you just see you had a million dollars there. How did that happen? I know you were in car dealing,

Grant Cardone 00:20:15 (link to this point)

Yeah, no I was actually I was going around the country, when I got out of the treatment center I sold cars, I hated it. At 30 years old I learned how to sell cars and loved it, and got so good at it that I started teaching car dealers how to sell cars around the country. And so I was traveling around the country between 29 and 31 years old teaching car dealers how to sell automobiles. First three years I made less money than, let's see somewhere, I think the first two years, '9, '30, 31, I made less money than I made selling cars. And then at 31 dude I finally figured out the formula. How to call these car dealers and get them to pay me money.

Somewhere around 31 I had accumulated that million 1. So I was out knocking on businesses, cold calling on businesses around the country, and all I was doing every day Chris was working. I would work, I'd call on these businesses, 80% of them would kick me out of their company, 20% of them would buy from me, and I would take all the money from that event and I'd throw it in the bank. I spent no money on weekends, I'll bet you I saved a million dollars not doing drugs, Okay, not to mention that I could actually go produce now. But I was using a lot of drugs every day.

And when you use drugs, then you do stupid shit. Rent cars, get in fights, like all kinds of stuff happens. So I didn't have any of that going on between '25 and '31. I had six or seven years where my buddies are going out on weekends, Fridays and Saturdays, but you know, getting loaded. I couldn't afford to go get loaded because I couldn't afford to go have a couple of drinks.

If I had a couple of scotches, there was a good chance man that I'd end up, I was worried about the element grabbing me again. So I'm not hanging out with strippers, I'm not spending money on prostitutes, All the things that come with drugs. I'm not gambling. What am I doing on Saturdays and Sundays? I'm freaking working.

Chris Albert 00:22:28 (link to this point)

Working your butt off, yeah.

Grant Cardone 00:22:30 (link to this point)

So I'm either working, I'm either out on the road working. Hey, my name is Grant Cardone, learning how to pitch myself. And and or or I'm in a in some kind of 12 step program telling somebody, hey, I made it another day you can too.

Chris Albert 00:22:48 (link to this point)

Now you said you hated car dealing at first, but at the same time you learned stuff from it. You learned how to sell, you learned how to present yourself, you learned how to pitch. How'd that come about? Were you doing self help programs? You

Grant Cardone 00:23:03 (link to this point)

Well, yeah, yeah. Hate you're gonna hate something if you don't commit to it. So if you're not committed, you're gonna hate it. Cause you're gonna be terrible at it. Doesn't matter what it is.

Could be the fanciest job in the world, you hate it. I mean, if you're no good at it, and you're not committed to it, you're not gonna love it. So, I have people like, my God, I'd love to be able travel the world the way you do. I hate traveling. So until I hate traveling because I hated what I had to go through to do it, right?

But if I'm committed to the game completely and in that case when I was 25, it was the only thing I realized it's the only thing I could do. Gotcha. The only job I get was sales. Nobody was hiring me for back then for anything else. There was no jobs where I lived.

I didn't know any I wasn't an engineer. I'm not a mechanic. I'm not a contractor. There was hard labor jobs in the city I lived in, pipes, pushing 600 pound per pressure water hydro blasting through coke pipes to break up the coke and pipes, black coke, not drug coke. And you know, I didn't want to do that job either.

So I bought a program, I bought a sales training program. It's funny, you're not gonna be good at anything if you don't have any education on it, like. I had seven sales jobs, I lost them all. I get one training program to teach me how to be a great salesman, And not only do I become good at sales, fall in love with sales, become great, then become great at sales, I end up mastering the game to where people look to me for advice on the thing that I hated just a few years before that.

Chris Albert 00:25:12 (link to this point)

Hey guys, you know as well as I know that life can be extraordinarily difficult. It's also short, incredibly short. And the more we spend our time spinning our tires or feeling like we're stuck in the mud or feeling angry or depressed or anything like that, the more we are letting life slip by. That's why we created the Warrior's Obituary Society. It's a group for men that empowers its members to live absolutely epic lives worthy of epic obituaries.

And it starts with developing your vision. We're gonna help you to develop a vision for your life and get very clear on what you want. From there, we're gonna be working on helping you to develop your own personalized and customized fitness plan. Then we're gonna help you to work on your finances so you can start knocking down debt and start building your dreams. In addition to that, we'll help you work on your relationships, we'll help you work on building your network, we'll help you to focus on your business and your career, and we'll help you to build the necessary soft skills that you're gonna need to push yourself forward in this life.

Our eight week development program upfront is just the start. After that, you're gonna be working on weekly challenges, monthly goals, and you're gonna have a group of men to hold you accountable every step of the way. We meet once a week live on a video conference call, and we're also constantly communicating on our own private forum. We don't do anything over social media because we don't want you to be distracted and we don't want you to feel like anybody's looking over your shoulder. Normally programs like this cost thousands of dollars.

This program does not. It's actually very reasonable. And if you're interested, just head over to www.warriorobituarysociety.com. We've got a great group of active duty military, US military veterans, and civilians from around the world in the group right now, and we'd love to have you along for the ride. So again, head over to www.warriorobituarysociety.com and check it out.

If you have any questions, feel free to email me directly at chris@warriorsoulagoge.com. I'm always happy to sit down with people and talk to them about what the group might do for them and whether or not the group is right for them. I hope to see you guys in there. And with that, let's get back to the interview. That's amazing.

Grant Cardone 00:27:56 (link to this point)

Yeah.

Chris Albert 00:27:57 (link to this point)

So you get to this position where you've got money now

Grant Cardone 00:28:02 (link to this point)

I now got a little money man, don't don't don't be A little bit of money, you got

Chris Albert 00:28:06 (link to this point)

a little bit of money but but

Grant Cardone 00:28:08 (link to this point)

I got scared money, I got scared money is what I got.

Chris Albert 00:28:11 (link to this point)

Yeah, and you got yourself through this transition. Now the big thing is and as you know, our audience out there, lots of veterans, right? So we've got a lot of combat veterans from the US Marine Corps, US Army. We've got a lot of veterans who have just gotten out. We got some guys who are still in who are thinking about getting out.

Grant Cardone 00:28:32 (link to this point)

Uh-huh.

Chris Albert 00:28:34 (link to this point)

What would you tell them in terms of of, you know, what they should start to think about now? What should they be learning? Should they be learning sales like you did? Should they

Grant Cardone 00:28:43 (link to this point)

You guys should be learning about money. The mission is money. Okay? The mission is not passion. Right.

So I was doing a I was doing a thing with the goddamn what's the name of it? The big Pentagon. The Pentagon. And it was for vets in transition. They were either getting noticed, had been noticed, but they knew the end was near. And I heard five speakers in front of me talk about find your passion, find out what you love to do, find out what you're good at. I'm like, that's ridiculous guys. Like that's kind of what got you in this mess.

Fuck, I love my country. Let me go fight for it. Okay, good. But you need money. Like I need money.

Like if if they would pay me a million dollars a year to be a mechanic, I would fucking learn how to be a mechanic. I don't need to do it forever. If you tell me I can create financial freedom for me and my family by learning about real estate, show me the fucking book. I don't need to love real estate, man. I need to learn it.

Chris Albert 00:30:00 (link to this point)

Right.

Grant Cardone 00:30:01 (link to this point)

So so in my case, was sales. Hey, get connected to revenue. Oh, I hate sales. I went to college. I spent five years getting an accounting degree.

You don't spend five years getting an accounting degree. And this is for some of the guys and gals out there that you got this entitlement issue going on. You don't even know you got it going on, but you're like, I'm better than that. I'm better. I'm a corporal.

I was a corporal in the Marines, and I'm better than being a salesman at some mobile company. No, you ain't man, you ain't better than that bro. That old game's over, you're not a corporal anymore. Right. Okay, you're head of household, and head of household means you need to bring the money in.

Chris Albert 00:30:51 (link to this point)

Okay.

Grant Cardone 00:30:52 (link to this point)

Head of household doesn't mean you sit in a La Z Boy and bitch. It it doesn't mean you watch TV. Head of household means you get the fuck out of the La Z Boy, you go get money. And there's plenty of money. There's no shortage of money on this planet.

And there can't be a better greeting than I fought for this country. It cannot be a better opening. There cannot be a better business card than bro. Look, fought for this country. Give me five minutes.

I mean, if I had that opening, I'd be I'd be like, it'd be ridiculous. And I would use it every single day in every way. Shamelessly. Use to promote. And and and when I was at the Pentagon, lot of guys says, oh, man.

We, you know, I just don't wanna use that card. I said, you need to use that card. That is that is that is one of your greatest assets. Selling is about presenting your assets, diminishing the liabilities, presenting your assets only. That's what a salesperson does.

Okay? That's what a household protector does. They they they fortify the assets around the household. Okay? What are the they protect the assets of the household.

And part of that starts with income. I gotta have income to have confidence. And this is what vets don't know, right? Like if I'm on a mission and I find out there's no food supplies, no ammunition coming in, communications get shut off, dude our confidence is going to shit. Right. Income for the household is the same as ammunition is to a marine. I gotta know, I gotta know we're getting relief.

I gotta know we got food supplies. I gotta know we got comm coming in. I gotta know we got ammunition. Gives me confidence. Dude, we got troops coming in behind us.

Right? Oh my god, we could fight for another thirty minutes. And income for the household does the same thing, because it gives me confidence. The more income I can have coming in, right, that I'm responsible for, that I can run that line between me and my family and the the economy and I can go out into the economy and I can pull money in today. That gives me tremendous confidence.

Chris Albert 00:33:06 (link to this point)

We live in this kind of crazy time and place where people could start a business now with less than they've ever had before. And you've been taking advantage of a lot of social media. You're huge on social media right now. We see a lot of people just trying to start businesses on social media without products, without services. How do you move to the point to where you're gonna you're gonna be creating a product? You're gonna be putting a product out there that's gonna bring money in?

And what mistakes do you see a lot of these entrepreneurs making in this kind of new age?

Grant Cardone 00:33:45 (link to this point)

Yeah, well you've already hit on it. Like there's no product lineup. There's too few products. And you got guys out there saying you should get on social media and not monetize, you should do everything for free. I don't know what these guys are thinking.

I don't understand what these guys are thinking. It sounds great, but if you're in Myrtle Beach, South Carolina, and you just came from two years of Afghanistan, and your wife's a nurse, she's been basically taking care of the kids and the finances for two years. You hit town, what do you got? What do got some money coming in? Do you get some money? They pink slip you. Did that money stop or is it still coming in? There's some kinda.

Chris Albert 00:34:37 (link to this point)

Usually depends if somebody's got benefits, they could have some money coming in. It could be a lot, could be enough to survive. Really depends on what somebody's injuries were when they got out.

Grant Cardone 00:34:49 (link to this point)

Yeah, but then if you're not going to work, you're going to be a bitch to live with.

Chris Albert 00:34:56 (link to this point)

Exactly.

Grant Cardone 00:34:58 (link to this point)

Because you're not going to feel good about yourself. She's working, you're not. That never works ever. Never never. You don't feel good about yourself because you don't have a mission anymore man and you're like man I was happier when I was over there.

Then you think it's the marriage and in the marriage you need a game. Everybody needs a game right? So if you go online and you start playing the social media game and you're doing it for free, guess what? You're just gonna end up in a bunch of dark spots where people are talking bullshit about politics or conspiracy. You gotta have a game.

And the game is, hey man, I'm in the cigar business now, whatever, right? I'm gonna sell cigars online. I'm not gonna give them away for free, I'm gonna make money. I can measure this outflow, inflow, okay? We went out on a mission, the mission was to get a cigar into the marketplace, somebody's gonna pay me $10 for this. And then how many times can I repeat that activity? So people need the mistake people are making is they're going for likes and comments and controversy and click baiting and bullshit when they need to make money.

Chris Albert 00:36:05 (link to this point)

Right, so stop spending all that energy worrying about politics, worrying about the idealism, and start figuring out something that's gonna bring in the revenue.

Grant Cardone 00:36:13 (link to this point)

Yeah, that game's over, man. Let's change the narrative of your elevate your game now. You guys did that when you were over there. I gotta keep changing my game, know. After ten years of recovering from drug addiction, I needed to elevate my game.

At some point I was like, okay, I got to quit talking about this drug addiction thing. Because I looked at the guys around me that kept talking about it, and they were in the same meetings, talking the same bullshit, having the same problems, and we called them old timers. Yeah, old Jack over there, the old timer, he's been here sixty fucking years, and things are getting worse. The only thing Jack can say is he ain't used, drank or drugged in sixty years. The rest of his life is crumbling around him.

His health is bad. His car is shit. His money's awful. He's had his third divorce. But he knows how to pour a good cup of coffee.

And he recites the same bullshit because he because he never elevated the game.

Chris Albert 00:37:14 (link to this point)

Right. And that's part of the same thing we're going through right now as a community where everybody's talking about, you know, suicide and the twenty two veterans a day, twenty five veterans a day are committing suicide. But at the end of the day, it shouldn't just be about not killing ourselves. It should be about going out there and actually living our lives, right? What am I creating?

Grant Cardone 00:37:37 (link to this point)

What are the other 78 guys doing? What are they doing? Okay, you know look look this my belief is that people are gonna kill themselves when they don't have something to do.

Chris Albert 00:37:50 (link to this point)

Right.

Grant Cardone 00:37:51 (link to this point)

I don't have something to do, I'm gonna kill myself. The suicide rate goes down when those guys go back to war. You don't have twenty two out of a hundred people killing themselves in battle. You have them killing themselves when they don't have a battle.

Chris Albert 00:38:07 (link to this point)

Exactly.

Grant Cardone 00:38:09 (link to this point)

So the battle's not the problem. It's throwing my hands up and saying I don't have a game to play anymore. And so who's in charge, right? What's the mission? What's the new mission?

And the new mission should be, hey, I'm coming back as head of household, I'm not a corporal anymore, and my job, if you look up the word economy in the dictionary, it means to well, let me just look it up. Let look it up so I don't butcher it. It's basically connected to the household. How do I manage a household? And that's what you know, when my dad died, the money stopped.

And when the money stopped dude, everybody freaked out. When the provider can't provide anymore, it gets terrifying. And just getting money from benefits, that's not there's no create on that.

Chris Albert 00:39:07 (link to this point)

Right. Part of that too is, you know, with your situation, you were in such a desperate situation not to go back to where you were. You kind of burned the ships behind you.

Grant Cardone 00:39:20 (link to this point)

I'm not going back, dude. I'm not going back. So I gotta throw myself into one thing. What can I throw myself in that I can measure today? Some people do body lifting.

Okay? They they they're doing three and four hours of body lifting a day. Okay? Some people go into service. What's her name?

The the The saint. She just went into full service. Teresa, yeah. Van Gogh was a painter, he painted and painted and painted. I needed to pay my bills.

Chris Albert 00:39:47 (link to this point)

Right.

Grant Cardone 00:39:48 (link to this point)

Fuck, I had 2,000 worth of bills every month and I was single. I didn't have a wife and kids. And I'm like, just got to pay my bills. I have an obligation. And if I can't pay my bills, I'm not gonna feel good about myself.

And I remember what that is like.

Chris Albert 00:40:02 (link to this point)

Right. And so part of the reason here is that people just aren't desperate enough to make it happen, right?

Grant Cardone 00:40:08 (link to this point)

Because you think your pension's enough. Right. Or the benefits are enough. Passive income is great, but it don't make you feel great. Particularly if it's connected to something you don't feel good about. You know, like we all know somebody that got some big judgment, right? They've been in a lawsuit, something happened, ended up with a bunch of money. Nobody feels good about that score.

Chris Albert 00:40:36 (link to this point)

Something like 90% of the people who win the lottery end up going bankrupt in three years, Right?

Grant Cardone 00:40:42 (link to this point)

There was no create connected to it. Right. So for me, look, I'm still getting up every morning going out hunting like I'm a hungry dog on the back of a meat truck. Like I'm as hungry today, you wouldn't know the difference between 61 year old Grant. I can't spend the money I have today.

Like I could lose a million dollars today, I wouldn't even know there was anything that happened. And I know that might sound arrogant and everything like a million dollars is like, I'd be like, yeah okay big deal. Not an issue. So I could do that, I could do that probably a couple of times a week Because I keep my head down. I kept my head down, okay? I kept my head down. I kept my mission focused, okay? When everybody else was talking politics and bullshit, I'm like, hey, stay, keep the main thing the main thing dude. The mission is to fund f u n d your family so you can have some fun one day in the future. Pay the price today so you can pay any price tomorrow because I don't wanna be a prisoner.

I wanna have, you know, I wanna pick my battles now. And I wanna go wherever the hell I wanna go. That's what America's about, freedom. It don't mean I gotta stay here. It means I get to exercise my freedom and you cannot do that without money.

It is impossible. You don't have resources, you can't be free.

Chris Albert 00:42:18 (link to this point)

You say that, and I've heard you say this before, It's not about saving, right? It's not about saving your money. It's what you do with your money. Do you think it's a mistake for somebody to just save all their money in a retirement account or an investment account or something like that?

Grant Cardone 00:42:35 (link to this point)

Totally it is. It is because, because why are you saving money? Because you're trying to exit the game. Why do you save your ammunition? Cause you know you got a shortage of it.

If you know you got plenty coming, you're not gonna save it. So you see the shortage, I'm gonna save my money. I'm gonna set up for a four zero one ks or I'm gonna set up an IRA. I'm gonna set up for retirement. I'm gonna save for a rainy day.

These are all ideas about how to exit the game. Not be in the game. Wealthy people do not save their money. Your neighbor saves their money. People struggling save money.

The middle class saves money. The wealthy don't save money. They use money. They invest money. They multiply money, they get money to work for them.

They use money to buy time. I mean, the thinking is completely different.

Chris Albert 00:43:43 (link to this point)

And so you know, you've gotten yourself into real estate, said you own over $1,000,000,000 worth of real estate. How did that come about? I know you said you've never been licensed, you'd never, you just went out there and you started

Grant Cardone 00:43:58 (link to this point)

Best game in the world man. Just the best game in the world you like like it is the safest, most conservative, dependable proven, longest proven vehicle on the planet is real estate. It's been around way longer than the stock market. If I can invest in real estate that pays me every month in good locations that I can keep through all cycles in the future it'll probably be worth more money than it is today. And it paid me while I waited.

I'm not talking about a house. I'm not talking about where I live. That's not the kind of real estate I'm talking about. I'm talking about out this door, I don't know if you can see this out this window. Me see.

I see the parking lot. Let me see. But anyway, looks like a parking lot, but across the street is apartment buildings. There's two fifty six apartments over there. Those people pay $1,800 a month.

And you know, if I can buy that piece of real estate and make out of that $1,800 a month, I can make a $100 a month every month out of that rent cash flow free after debt and maintenance, that's the kind of real estate I'm talking about.

Chris Albert 00:45:13 (link to this point)

Right. So, I mean

Grant Cardone 00:45:16 (link to this point)

Same in the world, man.

Chris Albert 00:45:18 (link to this point)

And that's very different from what you hear with people who are flipping or trying to make an instant million dollars off of a single deal, right? That's, you're basically getting yourself to the point where you're earning some profit off of the real estate that you've got, right?

Grant Cardone 00:45:34 (link to this point)

Yeah. I don't want to sell the real estate. I want it to pay me every month.

Chris Albert 00:45:39 (link to this point)

Right?

Grant Cardone 00:45:40 (link to this point)

I want income, income, income is senior to score. I need incoming. See this I'm gonna repeat the message again because it's like, I need income. I need reinforcements. Right. It's I don't need a big score three months from now. I got somebody telling me, we're gonna win, but it's gonna be three months from now. Dude, I need a score this today. I need some income to give me the confidence to stay in this thing. And so this kind of real estate, when I invest in a piece of real estate, first of all, I take money.

I take a big a bunch of money and I every time I've saved money up what I do is I take a chunk of it and I go buy a piece of real estate. So whatever let's say I got let's say I got a $100,000, A $100,000 will buy me 3 or $400,000 worth of real estate. So I take the $100 I go buy $400,000 maybe four units. Okay four or eight units. If I'm in South Carolina, maybe it's gonna buy 10 units.

I'm gonna buy 10 units with my $100, and I'm gonna get a loan on the rest, easiest loan in the world to get. And then I'm gonna finance that $900 or whatever the difference is, I'm gonna finance that money. Or I'm gonna get a partner and finance less, get a partner and throw some money in with me. And then I'm going to manage those eight or 10 units so that I get a return on my initial investment of a $100. You know, it'd be nice to make a thousand dollars a month off that.

Regardless of the economy, regardless of what happens, including bed bugs and termites and toilets going bad and I got to replace the roof and I got to paint it. This is a perfect job for guys coming out.

Chris Albert 00:47:36 (link to this point)

Right.

Grant Cardone 00:47:37 (link to this point)

You know, and so I make a thousand dollars a month. And what I do is if I can really take care of the property, then maybe I can improve the rents by another $100. And so now I'm not making a thousand dollars a month, I'm making 1,100 a month, but I'm not, my investments doing the work. That's the game, man.

Chris Albert 00:47:57 (link to this point)

Now if I if I go on YouTube and I search how to make money, how to build the business, how to do this, how to do that, I'm going to be filled with with hundreds of videos on how to do it. Right? There's there there it seems like there's several thousand people out there right now trying to teach people how to make money. How do you choose who to listen to and should you be listening to everybody?

Grant Cardone 00:48:26 (link to this point)

Yeah. No. You you you gotta put a filter on. You gotta put filters on like the only thing worse than one bad general is two good ones. Know, it's why our country's failing right now.

Nobody makes decisions on anything. Nobody can make a decision. A lot of lot of lot of great ideas running around. You go to Singapore, dude, there's no gum on the streets. Like there's no graffiti anywhere.

You use heroin in Singapore, they'll kill you the same day. Like, because there's a leader, there's a guy making a decision. Now that works as long as the guy's making good decisions. But in this country, nobody can make a decision because we got we got it we got Congress, we got Senate, we got, you know. So what does that have to do with how you get advice?

You got to find somebody, you got to pick somebody that you want to follow that you admire and that you know enough about That can get you where you want to go. And literally turn the whole world off. Like like I don't study 15 different people. I study one person 15 different ways. So I pick somebody that I really admire, somebody that has more attributes that I want than deficits, they don't need to be perfect.

They've done something I don't know about and then I'm gonna rather than study in 15 how to's, I'm gonna take Warren Buffett and say, want to read 15 different articles from Warren to understand actually what he's doing.

Chris Albert 00:50:22 (link to this point)

So you stick with one mentor rather than trying to go for like five, ten, 15 different mentors, you got to find one, right?

Grant Cardone 00:50:29 (link to this point)

Bruce Lee said, Hey man, I do not fear the man with 500 moves or 500 kicks. I fear the man that's practices one kick 500 times.

Chris Albert 00:50:41 (link to this point)

Now you've got wanna talk a little bit about your own programming. Like you said, you've you've gone out there. You've done a lot of volunteering with American Dream U. You also have Cardone University and you have a lot of free content out there. Yeah.

I think that's Cardone University. I'm forward slash vets.

Grant Cardone 00:51:00 (link to this point)

Let me just check it out. Let me see if that's still hot. That's available for vets for free. I don't need anything from you. I appreciate your service.

Again, see we didn't go to the Pentagon and try to offer this because I know they're not gonna take it. Right. It's so much bullshit you got to go through to get anything to happen. I'm like fuck it I don't need you guys I'll just tell everybody. Let me see that's actually not working.

Cardoneuniversity.com. Yeah, yeah cardoneuniversity.com, cardoneuniversity.com/vets get free access.

Chris Albert 00:51:43 (link to this point)

Outstanding, outstanding. We'll definitely get that out there to the community. And when they come into Cardone University, what can they expect?

Grant Cardone 00:51:53 (link to this point)

Gonna learn how to get money. You're gonna learn how to learn. You're gonna learn how to it teaches people how to go make contact with a prospect or an enemy and convince them to come to your side and support your mission.

Chris Albert 00:52:13 (link to this point)

One last question I want to ask you here. Let's say something happened and you were brought back to, let's say you had a thousand bucks in your bank account. Yeah. What's the first thing you would do?

Grant Cardone 00:52:28 (link to this point)

First thing I would do is I would define the target. I would be like, okay, what's my new target here? Gotta get over my losses here. I gotta get over the fact that I've had some lot of few losses and I'm like, okay, got a thousand bucks. I'm getting ready to do a show where they're gonna give me a $100 and I'm gonna go into a city in ninety days and start all over.

Chris Albert 00:52:53 (link to this point)

Really?

Grant Cardone 00:52:54 (link to this point)

TV show, yeah.

Chris Albert 00:52:56 (link to this point)

That's awesome.

Grant Cardone 00:52:57 (link to this point)

Yeah, and they're like, you know, what are you gonna do with your kids? I'm like, I'm bringing my kids with me, man. And they're like, Oh, wow, the last guy didn't do that. He left the kids at home. I said, Well, shit that ain't fair.

Half of America's got to drag their little free load and kids with them. I got to feed my kids on a $100. So, know, it's all easy if you're like, oh, it's just me by myself, but it's not me by myself. I got two kids and a wife. I'm going to bring them.

This is what I would do if I was down to a thousand bucks. I'd be like, what do I need today to feed my kids? Number one. Number two, who will pay me to feed my kids? Three, what do they want?

So one, what's the target? Two, who will help me? I need to go reach somebody else. I can't sit in my La Z Boy. It's not going to change in my environment.

There's no money here. Right. Right. The environment got sucked out. So the solution's not here.

The solution is one, what's the target? Two, who's got my money? Who's got my money to feed my kids? Three, what do I need to give them for them to exchange with me?

Chris Albert 00:54:06 (link to this point)

Stan, it's just comes down

Grant Cardone 00:54:07 (link to this point)

No, I'll back in no time, dawg. I'll be back in no time.

Chris Albert 00:54:11 (link to this point)

And then just keeping on the target, focusing And on

Grant Cardone 00:54:14 (link to this point)

just keep repeating that over and over and over again. And stay away from all the dead beats and the bullshit. Stay away from the guys not doing anything. Stay away from the moaning, the groaning, the bitching, the complaining, the conspiracy bullshit. Even if it is a conspiracy, ain't gonna pay you, man.

Chris Albert 00:54:32 (link to this point)

Right.

Grant Cardone 00:54:33 (link to this point)

Very few people make money on these conspiracies except for the guys throwing them around.

Chris Albert 00:54:39 (link to this point)

Right. And and it I mean, it's not worth, you know, putting so much mind to politicians when most of them wouldn't

Grant Cardone 00:54:45 (link to this point)

If play you're the game, make sure you make some money with it.

Chris Albert 00:54:49 (link to this point)

Yeah, exactly. Instead of like worrying about people who wouldn't piss on you if you were on fire.

Grant Cardone 00:54:54 (link to this point)

Right?

Chris Albert 00:54:54 (link to this point)

Yeah. Exactly. Well, sir, number one, I want to thank you so much for coming on here.

Grant Cardone 00:55:01 (link to this point)

Thank you, man. Thank you, man. Appreciate it. Do anything for you guys.

Chris Albert 00:55:04 (link to this point)

Definitely. And I want to definitely acknowledge you for everything you do. You've been a major supporter of the veteran community from the beginning. Where is where where are you headed? What do you, what is, what does the next five years look like for you?

Grant Cardone 00:55:23 (link to this point)

I don't know, man. I don't know. Probably my wife says it's going to be better than it was. So she keeps telling me, Oh my God, great things are going to happen to us. I said, when?

Shit, I'm ready.

Chris Albert 00:55:34 (link to this point)

Just constantly We on top just

Grant Cardone 00:55:36 (link to this point)

keep looking for the next hill. Just keep looking for the next mission, you know. I don't wanna keep running the same operation I've been running. You know, I mean, everybody needs to elevate the game.

Chris Albert 00:55:51 (link to this point)

Right.

Grant Cardone 00:55:52 (link to this point)

And so, know, when I came out of that treatment center, I needed to elevate the game that much, that much. Don't use today and go improve your situation just a little bit. And then I did that enough time to say, okay now I can improve it a little bit more. Oh, can go learn something new now after a couple years of it. If people would just understand one thing that I know for sure, if you don't quit, you cannot fail.

If I just keep showing up every day, if I refuse to quit, if I'm committed to figuring it out and I don't quit and I keep getting up every day, I'm gonna make it sooner or later and so will you.

Chris Albert 00:56:39 (link to this point)

That's a great place to end off. Mr. Cardone, thank you And for coming to everybody out there, take note of this advice and get out there and live your best lives while you can.

Grant Cardone 00:56:53 (link to this point)

I'm gonna put that I'm gonna put that website there for you too. Okay?

Chris Albert 00:56:57 (link to this point)

Outstanding. Outstanding.

Grant Cardone 00:56:58 (link to this point)

Be great, pal.

Chris Albert 00:57:00 (link to this point)

You too. Guys. Again, I wanna thank you so much for listening to this interview. I hope that you got a lot out of it. If you did, please make sure you're sharing these episodes out with those who you think can definitely use this information.

And also, please head over to iTunes and write us a written rating and review. It really helps us to spread this show and to get it in the hands of more veterans. If you wanna support what we're doing here at Warrior Soul, you can head over to warriorsoul.shop, and you could buy a piece of our awesome gear. It is made, printed, and designed by US Marine Corps veterans, and we've got some awesome shirts up there. And if you're interested, make sure you head over and check out the Warrior Obituary Society.

That is up at www.warriorobituarysociety.com. It's, like I said, it's an amazing group for men that's empowering them to live absolutely epic lives. And with that, guys, wanna I thank you again for listening. We've got more awesome interviews coming up for you next week and more awesome content. So with that, get out there and live your best lives while you can.

This is Chris Albert, and I'll be talking to you soon.