Randall Grizzle: The Greatest Salesman You Never Heard Of

Chris Albert 00:00:00 (link to this point)

This is Chris Albert, and I'm here to remind you of one thing. Someday, you're going to die. Now that's not some morbid statement or scary idea. It's solid fact. Your time here on this earth is limited.

And we need to be reminded of this as much as possible for one simple reason, to live your best life while you can. This is the Warrior Soul Podcast.

What's going on, everybody? Welcome to Warrior Soul Podcast, and I've got a really awesome episode for you today with a really cool guest. His name is mister Randall Grizzle. Randall is the founder of Closer Secrets, and you probably never heard of him before. But he's responsible for building some of the biggest businesses out there.

Randall is an expert salesman, and he's worked with experts like Russell Brunson of Dotcom Secrets. Russell's got a a really huge business in which he helps people to set up online businesses. And Randall was responsible for running his sales floor. And what Randall's doing now is he's teaching and helping others to sell. So I wanted to bring him on to the podcast because one of the most important skills I think that anybody can learn is how to sell.

And that's not just true if you're in business. You are constantly pitching people on things that you want them to do. You're constantly pitching your wife. You're constantly pitching your your friends around you. You're constantly pitching people in your job, as far as ideas that you're putting forward.

So what Randall's doing here is he's really teaching people a valuable life skill. Another thing I want you to understand about Randall is that you're gonna think he's gonna come on here and he's gonna be super pitchy and he's gonna he's gonna be like, you know, Crazy Eddie. I grew up in the Tri State System and and or the Tri State area and Crazy Eddie was this this guy who used to come on and say, hey, what's going on guys? I've got all these radios. I got this.

I got that. I got this. Come on in right now. Buy these before they go. They're insane.

All this stuff. But but Randall's actually very humble. He's very very not what you would expect a salesman to be. And I think you're gonna get a lot from this conversation, because he's he delivers so much value, and he really wanted to come on here and serve our audience, which which is just the most I can ask for from any guest. But before we get into that conversation, I just want to say number one, this is the Warrior Soul podcast. Welcome to it. If you haven't been in the podcast before, you haven't listened to us before, we deliver tools, tactics, strategies, and solutions for The US military veteran community to live their best lives.

Reason why we do this is because over the past decade and a half of war, we've run into a lot of issues in the veteran community. High suicide rates, high rates of chronic depression, chronic disease, and veteran homelessness. And while a lot of people out there are trying to raise awareness around these issues, I wanna deliver solutions. So whenever you listen to one of these episodes, there's gonna be a tool, a tactic, or a strategy that you can use right after the show. Alright?

That's why I bring experts like Randall on to talk about things that maybe I'm not an expert in, and that could help you along your way. The only thing we ask in return is that you let other people know about the show, and that you go over to iTunes and you write us a written review, and that you rank us, and let people this really lets other people know about what we're doing here, and what our mission is, and how we're helping others. So please do so if you get a chance. The other thing I want to mention here is that this podcast would not be possible without the good people at F Bomb Nutrition. They make awesome macadamia nut butters.

They make some mix them up with chocolate, with sea salt, pecan butter, with coconut butter, and they've got a new product I want to talk about. It's their cheese crisps. These things are so delicious. They're addictive. They they've been flavoring them with chili.

They've been flavoring them with buffalo, and they're so good. If you want to try f bombs out, you can head over to www.dropanfbomb.com. Use that code Warrior Soul at checkout, and you'll get yourself 20% off your first order. With that, let's get into this conversation with mister Randall Grizzle of Closer Secrets. Randall, how are doing today, man?

Randall Grizzle 00:04:54 (link to this point)

Doing awesome, man. How how are doing, Chris?

Chris Albert 00:04:57 (link to this point)

I'm doing fantastic. They say it never rains in Southern California, but it's it's pouring cats and dogs out there, and it's kinda reminded me of my hometown in Connecticut. So, I'm nostalgic today.

Randall Grizzle 00:05:08 (link to this point)

Yeah. Yeah. At least you, don't got snow on the ground.

Chris Albert 00:05:12 (link to this point)

Well, dude, man, you're living out in Boise, Idaho, and I hear that's an absolutely amazing place. As far as, you know, things to do, I heard, you know, it's it's a real center for business right now. And I I I hear it's growing like crazy.

Randall Grizzle 00:05:26 (link to this point)

Right? It's a it's a nice community. It's a it's a really cool place to raise a family. Like, I travel, go to these big cities, but I'm kind of a country boy. So Boise is kind of like a little big city. Right?

There's 250, 300,000 people here. But, yeah, it's a really cool spot, especially if you like the outdoors like we do. You know, hunting and fishing and and camping. Like, during September, it's gonna be hard to find me because I'm probably up in the mountains hunting elk with my bow.

Chris Albert 00:05:59 (link to this point)

That's amazing. And, you know, that's something I really wanna get into. In California, it's very difficult, though. I do have some friends who are gonna try and get me into it. But, Randall, you know, I I've been seeing everything that you've got going on out there in the business world and and Closer Secrets.

And and what I want the audience to know about you is that you've been instrumental in really helping to build some of the biggest businesses that are out there through through your skills as a salesperson, through running sales floors. Can we get a little bit into into your story and how you got started?

Randall Grizzle 00:06:38 (link to this point)

Yeah. It was a it's been about seventeen years back now, But I had a a small business doing con construction, doing concrete, pouring mud, and and also doing landscape curbing. And like I mentioned here in Boise in the winter times, it it's it's hard to to to stay busy. Obviously, when there's snow on the ground, it's hard to be putting in landscape curbing. So I had an opportunity to, one of my friends was working over at this call center, and they were selling, consult consulting coaching on how to make money on eBay back then.

So I went in there and I saw some young guys that were that were doing well. Ended up working there just throughout that first winter, and then went back in the summer and did the concrete construction thing again. And then that following winter, after I went back, I kind of fell in love with it. It was about the time that the housing market started to kind of fall apart. So construction got slow.

And so I was kind of in a place where I needed to be able to perform with sales to to feed feed my family. That floor ended up kinda getting the the owner, long story, went through a divorce and and all these things and ended up kind of falling apart. And that's when I met a guy named Russell Brunson. It was he was it was kind of the beginning for a company, Dotcom Secrets, his company. And he had a few guys that were working on the phone, doing sales.

They're also his his coaches. They were really good at the internet marketing and coaching. I had just came from a call center that I learned this high ticket sales process. And so when I went over there, it was an opportunity for me to kind of kind of shine. And so I ended up getting a leadership role.

We went from having five guys to fifty, sixty guys over the course of the next six months. And, you know, with that experience opportunity, I ended up being able to to represent do sales for some of the other top, online marketers here in The States through Russell. And then, you know, most recently, these, up until the last year and a half, we built an inner circle group for Russell, kind of a mastermind group, there's 100 people in there, says 25 group. And we got a bunch of people started in a ClickFunnels certified partnership program. And then I saw the marketplace, kinda asking for what we do as far as the high ticket sales.

And so that's when I started Closer Secrets, wrote a book, created a course, kinda went all in to on my own stuff, just decided to to do the entrepreneurial thing. And, yeah, now here we are.

Chris Albert 00:09:45 (link to this point)

That's a that's a crazy journey and and for a couple different reasons. For those of you out there who don't know who Russell Brunson is, he's pretty much one of the the biggest Internet marketers out there right now. He's developed some software called ClickFunnels. And and you you if you get into this world, you'll see him everywhere, literally everywhere. He's helped guys like Tony Robbins, Dave Asprey, as far as building out their own funnels.

And and Randall was kinda at the center of that, helping to grow that business. Now what I wanna ask you, Randall, is at the very beginning, when you went from from construction to the Sales floor, where did you look to to kinda develop your own sales process? What what what resources did you did you use? Did you were you practicing on your own? Were you were you, you know, writing your own scripts?

Or did you find inspiration from somewhere else?

Randall Grizzle 00:10:42 (link to this point)

Yeah, that's a great question. When I when I kind of came into the business, the guys that that I went to work with here at this call center, they came out here from Utah, they were kinda a bunch of kinda they've been in the business for a while. And so when I started out, we used a two part close where you kind of had an appointment setters and you had closers. And so I just got I got really good at the appointment setting thing to set up closers to close deals. And then I just was able to surround myself with people that were really good.

And so I just, you know, I remember having conversations with my wife and back in the beginning, her saying, you know, how long are you going to work for $2 an hour? Because it was a grind. Now it was 100% commission. And I didn't understand how it yet. I wasn't good at it yet.

But I saw guys that were making well into the 6 figures, and young guys, you know, and so I knew that that I could do it. I just knew that it was gonna take time to really get, you you know, to where I was kind of unconsciously competent. And so I just learned from the guys that I had surrounded myself with the process that I learned is actually the same sales process that I still use that I still teach. And so it's it's it's crazy how those days where I was really struggling was really the beginning of something, you know, great, like being able to share all the knowledge and stuff now.

Chris Albert 00:12:15 (link to this point)

That's amazing because, you know, there's a lot of people out there when they hear about commission only jobs. They're like, no. I can't can't do that. There's no way I'm gonna be able to do that. And I think in a lot of ways, it's because when you when you're under salary and and you're you're you're getting paycheck all the time, you know, you kinda get used to having that.

It comes in, helps to pay the bills, and then and then you buy things, and you kinda kinda trap yourself into it. But at the same time, you know, when you've gotta you've gotta you you only eat when what you kill, there there's a certain thing that's gotta turn on inside of you, a certain drive. And did at the very beginning, when you were going through that, you know, you were in a position where you were married, you had a family and and those sorts of things. What types of things were you able to tell your wife at that time to kind of help her to understand what you were trying to do?

Randall Grizzle 00:13:12 (link to this point)

Right. Well, thank God. She had a good she had a good she had a corporate job that she used to work. So she worked out at a company called Micron Technologies. And that that was kinda the you know, it was a saving grace, because it was enough stability.

I mean, it wasn't huge money, but it was enough stability that it helped us kinda keep our heads above water. But that is the thing with with commission sales is, you know, at some point, you kind of get to a place where you say, I wouldn't have it any other way. Like, I don't want to know that this is how much I'm going to make that's, it's almost a feeling once you start really getting addicted to the sales thing and working on commission, you're like, the last thing that I would ever want is somebody to tell me how many hours I'm going to work and how much I'm going to get paid for it. So it's kind of a intrapreneur mindset, where maybe I'm contracted through companies, but I work and represent myself. And the income that I create is a direct reflection of the work that I do.

And there's not, you know, it's not in anybody else's control.

Chris Albert 00:14:30 (link to this point)

Right. There's got to be some sort of, almost like an adrenaline addiction to to really not knowing what's gonna happen and and really having your faith in your own hands. And that's why I think entrepreneurship is so attractive to people right now, you know, there are so many people starting up businesses and the internet's made it really easier than possible easier than ever to make that possible. Right?

Randall Grizzle 00:14:58 (link to this point)

Yep. Yeah. 100%. I mean, anytime you start thinking about doing your own thing, whether even if you're starting a brick and mortar company or an internet business or anything else, you know that there's the that risk. And if you kind of come into it with the mindset that you're gonna do whatever it takes, You're never gonna kind of quit or or wimp out or or give up on it.

At some point, everything always works itself out. Even when we're struggling, even when there's these times that I'm like, man, you know, I got my my my hand my my face in my hands. And I'm like, what the hell? Like, how am I doing? You know, what am I doing?

But just knowing that at some point, everything's gonna always be all good and just stay the course and do the best you can to to keep that positive mindset.

Chris Albert 00:15:53 (link to this point)

Now let me ask you this. Because normally when when you think of a salesman, you think of somebody who who's kinda loud and boisterous. You think of somebody like, you know, maybe like Jordan Belfort or the Wolf of Wall Street type of stuff. And and you think of of, you know, somebody who's who's probably a bit cocky and a little bit little bit when they walk in the room, you're you're you're gonna say, oh, man, that's a salesman right there. You seem very, very humble, and you seem very grateful for all the opportunities that you've been given.

And when you speak to people, you speak to them with with a bit of a level of understanding. And and, you know Yeah. My ask here is is what are what is it about you? And what is it about the the people you've trained? Is there a certain personality aspect? Is there a certain thing that that in your upbringing that that kind of led you to this and that made you good at it?

What characteristics go into making a really good salesman?

Randall Grizzle 00:16:55 (link to this point)

Right. That's a good question. Because you're talking about the guy that's on the radio that's like, Hey, crazy Eddie here. If somebody don't come down here and buy a car in the next thirty minutes, I'm gonna club a baby seal. I'll do it.

You know? And that's, you know, that's kind of just like what people think when they think of, Oh, he's a sales guy. He's, he's a fast talking hut, you know, maybe even kind of on the shady side, like maybe he's not an honest person. He'll just tell people whatever they need to hear to try to sell stuff. For me and kind of the thing that kinda, when I had my really kinda first breakthrough with sales, I was in a position where I had no other options.

Like, I had to figure out how to get deals done. And I I had to ask myself, do I really truly believe 100% in the product or service that I'm selling? Do I believe in it? Because if when you believe in that product or service, and you really know that when you get people to make a commitment, a decision maybe that they normally wouldn't make, but at some point it's gonna help them become a better person, create a better life for themselves, then you're really doing them a disservice if you're not able to get them to kinda step out of their comfort zone and make that commitment. And most of the time when people are selling, it's all about me, me, me, me.

Right? They're they're trying to tell people why they need to do all these different things because they're thinking, me, me, me, me. And my shift came when I really under started to understand that it's not about me. It's not about me at all. And I know that when I when I do these things, when I come from a place of truth, right, and I speak the facts to people, and I I live in reality.

So truth, fact, reality. And I understand that as a closer, my purpose is to do the survey, analyze that that data that I receive, and then provide a solution. And if I'm not able to, at the end of the day, help somebody with the decision that they make, then I don't sell them. But if there's somebody that I know that if I can get them to kind of step out of that comfort zone and make that commitment, and I'm I'm I'm coming from a place of truth, I'm like, you know, Chris, like, if I can really help you understand that making this decision, we can help you put yourself in a better situation, better place than where you're at now. And it's not gonna happen overnight.

Right? It's not about painting a picture or a pie in the sky. It's about helping people understand that if you wanna change your situation, you gotta first make the decision. You got to make the commitment that you're going put the time into it. You're to be open minded and teachable.

You want to learn, right? You're not going to be a know it all. You got to be decisive. You got to be able to make the difficult decisions and you have to be able to make a commitment of, some sort of investment with whatever you're selling. Right?

Whenever you're selling stuff, people have to invest to be a part of it. It doesn't matter if you're selling hot dog stands or a restaurant. Like, these commitments, if you wanna build a business, you gotta put time into it. Right? Exactly.

You gotta learn. You gotta learn. You gotta make the hard decisions, and they and they take investments. And so helping people understand that if I do extend the invitation to help to be a part of whatever we're doing, that they're gonna do what's necessary on their end to get the result they're looking for. Because at the end of the day, nobody's gonna do it for you.

Nothing. Nobody's gonna do anything for you. And and it's that mindset when people are selling that, you know, we're gonna do all this for you. You don't have to do anything. And that's the disconnect because that's never true.

There's always some sort of together with building a business. No one's gonna build a business for you. They'll build it with you. But it's come always gonna come back to you sticking to your commitment, spend the time, learn. Right?

Be open minded, teachable, make the hard decisions, and never quit or wimp out or give up. And that that's the main thing is that people, they start all these different things and then they stop. So I tell people all the time, stop stopping.

Chris Albert 00:21:26 (link to this point)

Right.

Randall Grizzle 00:21:26 (link to this point)

Like where would you have been with this idea that you had twenty years ago if you would have just stuck through it when things did suck? Because things are always gonna suck before they get good. Like nothing just, you know, it just starts out good and gets amazing. Like you always have that time of suck. And so for me, I've just learned and and watching all these entrepreneurs around me, the ones that stay the course.

They don't make excuses. They they know that there's gonna be these these tough times, but they they don't they don't stop. Like so that's why, like I said, like, I I encourage people that if you have a dream, there's something that you're passionate about. Like, thank God, because half a lot of people don't know what they're passionate about.

Chris Albert 00:22:08 (link to this point)

Mhmm.

Randall Grizzle 00:22:08 (link to this point)

So if, like, even if you just have something that you're passionate about, then start and don't stop and go get it. Like, you know, just understand it's the it's about the journey.

Chris Albert 00:22:20 (link to this point)

That's that's so important. And I also think that, you know, in this day and age with with the Internet being what it is, there there's so many shiny objects out there for people. And and so there's a lot of opportunity to lose focus. And I think that, the barrier to entry being so low as far as business goes, and when I am talking about the barrier to entry, I mean, just being able to put up a website, being able to put up a landing page, being able to create videos, being able to talk to people, I think people think it's just as simple as that, right, is just getting those assets up and then and then just just putting it out there. But you've got to have a level of commitment to what you're doing.

And if if it's not there, you're you're you're you're gonna give up at some point.

Randall Grizzle 00:23:07 (link to this point)

100%. Yep.

Chris Albert 00:23:10 (link to this point)

Now you have this this with your closers in your own business, you call them the grateful closers. What why do you use the term grateful?

Randall Grizzle 00:23:20 (link to this point)

Well, I think the biggest thing is is that for me, it's and living like a happy just a just a a happy life. Mhmm. It's not about always thinking out in front or thinking about the stupid shit that I've done in the past. It's about thinking about right now, I am where I'm supposed to be. Right?

And do I have goals? 100% Of course, you know, I do have big goals. But I look around right now. And, and I'm happy that and I'm grateful that I got it up and my wife made breakfast. She made coffee.

And, you know, we're, we don't live in a in a multimillion dollar home, but we have a really nice home. We have nice cars like right now. And it's just, I think happiness is is really being able to help your self focus on where you're at right now. And being happy with what you do you have. Because I could go down the list and tell you all the things that that suck.

And I could spend time thinking about those. And I think that for me, I can speak for myself personally, the more time that I spend thinking about things that suck, I can go into depression really fast. And so I know that if I, like, focus right now, and continuously focus on all the things that I'm grateful for, that I'm gonna be a happier person. And I think the key to to being good at at sales is being in control of our state. Because especially when you're, you know, so there's there's sales can be really challenging.

You have to deal with a lot of rejection. And when you're, you know, doing commission sales, it can it can get really you can it can get very anxious. Right? You can you can start to feel like you're not good enough or, you know, what am I doing? Like, do I suck at this?

And so the other thing is just with the grateful closers thing is when people think of closers, typically they do they think of hardcore, you know, high pressure, loud, obnoxious. And the reality is that stuff really doesn't doesn't work. The top 10% of high profession of professional closers. They they aren't bouncing off the walls. They're not going 100 miles an hour.

They're focused. And they have a game plan like Vince Lombardi, and they know how to execute the play. And when you come from a place of, like, a grateful state, and you're in control of your mindset, then that's gonna help you be able to get other people thinking that way. And when we're doing high ticket sales, and we're getting people to make decisions that they normally wouldn't make, It's almost a a mindset coaching session to help them change their beliefs and get them to stop focusing on all this negative stuff and what happens in the fear. And the the fear is what most people make their decisions based off of.

You know, what if this doesn't work? Right? Where the grateful closer helps them shift that state. It helps them understand that you're in control of the decisions that you make. And when you make those decisions, holding yourself accountable, right? And understanding it's about the journey. It's about right now. Like, what can you do right now, you know?

And so, yeah, that's kind of the the thing, the grateful closers thing.

Chris Albert 00:27:21 (link to this point)

So if let's say you're on a sales call, and you're speaking to somebody, and and it seems like they really want to do it. But but then they say, well, hey, I've I've got to go talk to my wife, or I've got to go I've got to go, and and really think about this for a little bit. In your position, what do you do at that point?

Randall Grizzle 00:27:40 (link to this point)

Yeah. That that's a great question. With the sales process that I teach, I like to be able to overcome all of the common objections before they come up. So like the first one that you mentioned, maybe somebody has a partner. Right?

So before I would spend a bunch of time in the sales process, maybe laying out proposal proposals and things like that, I would make sure that they made it through kind of the prequalification commitments. And so as far as if somebody has a spouse, I'd let them know that, you know, I'm in the business of creating success stories, not divorce stories. We're gonna ask you to make some commitments on your end. And whether she's building the business with you or not, I'd like to invite her to be a part of the call. Because if nothing else, I want to earn her blessing. Because if she says that we're not going to do it, we're not going to do it. The last thing that I wanna do is get you started with something and have you sleeping on the couch.

Chris Albert 00:28:45 (link to this point)

Right.

Randall Grizzle 00:28:46 (link to this point)

So that's kind of the the wife thing. So I I tried to invite them to be a part of the call. And then when you do things that way, from a place of truth rather than, oh, what's your wife gonna say when you let her know you made an extra $3 this next month? What's your wife gonna say then? And that's the approach you'll hear from, you know, like, I mean, that's, like, the reality. Like, that's the way that some people sell. But when you come from a place of truth and you're like, you know what, man?

Like, I wanna be able to help you, but we need to get your wife on involved. Right? We don't wanna do this without her knowing. And then when you take that approach, a lot of times, people will will be like, you know what? Like, I appreciate that, but I actually do make all these types of business decisions on my own.

And then when somebody tells you that, then you respect that. Mhmm. And then when you get to the end of the call, right, you've already covered that. So they're less likely to say, hey, it sounds great. Let me go talk to my wife.

And then the other objection that you oh, to think about it. Right? So when people say that they wanna think about it, it's because, again, you haven't been through the game plan, like I mentioned, like Vincent Lombardi on the front. Because if I I'm I'm not going to lay out and kinda explain to somebody everything that we're gonna provide for them until I know they're at a place that provided what I cover makes sense with them, that they're willing, and they can see how we're able to help them get to where they wanna be. I wanna know how soon they wanna get started.

So right? And I wanna know how long have they been thinking about getting help.

Chris Albert 00:30:24 (link to this point)

Mhmm.

Randall Grizzle 00:30:26 (link to this point)

And then when they tell me these things, you tell me you've been thinking about doing something different for the last year. And then I get to the end of the call, and you tell me you wanna think about it. Am I really helping you out hopping off the phone? Because what do you think the hardest part is for people?

Chris Albert 00:30:44 (link to this point)

Hardest part is to just overcome that fear and to just pull the trigger.

Randall Grizzle 00:30:48 (link to this point)

It's to decide.

Chris Albert 00:30:49 (link to this point)

Right.

Randall Grizzle 00:30:49 (link to this point)

Because do you think that if you stepped out of your comfort zone right now and made the decision and you made a $10,000 financial commitment, do you think that's gonna hold you accountable?

Chris Albert 00:30:59 (link to this point)

Absolutely.

Randall Grizzle 00:31:00 (link to this point)

Would you do your part? Would you put the time into it? Right? Will you learn? Will you be open minded, teachable?

Right? And and that, again, goes back to this whole process that I teach, and it's more of a reverse selling to where you convince me that you're gonna do your part. Maybe I'll extend an invitation to you because I don't give a shit if it's you or the next guy. I'm gonna get deals done, but the people that I get deals done with, we're gonna serve them. And it's because they're gonna do the work.

Awesome.

Chris Albert 00:31:31 (link to this point)

Now Yeah. Let me ask you this, because it seems like there's a lot of people in this space right now who are using a lot of kind of fake scarcity, where they'll say, like, let's say, I've only got 10 slots open, but then they're putting in, like, a 150 people or or or something like that into the course. What what's what are they doing to shoot themselves in the foot there?

Randall Grizzle 00:31:57 (link to this point)

Well, anytime you're like, again, it goes against the kind of closer secret code, the grateful closers code. Like, if there's any gaps in the process from the funnel, right, the videos that you're creating, if everything isn't in alignment from the beginning and you're not coming from a place of truth, at some point, you're gonna cause issues for yourself.

Chris Albert 00:32:19 (link to this point)

Right.

Randall Grizzle 00:32:19 (link to this point)

Right? Like, anytime we're, like, doing shit that that if it's not if it's not congruent and honest, then it always come like, we all know, like, people that are lying, it always comes back and bites them in the ass. Right?

Chris Albert 00:32:32 (link to this point)

Absolutely.

Randall Grizzle 00:32:33 (link to this point)

Yeah. You're right. You see that scarcity. You see people coming from that place where they're not telling the truth. And at some point, people get to the like you said, you see it all the time.

Mhmm. And so pretty soon, do you wanna be that guy? Right. Do you wanna be one of those guys that's like, you know, full of shit right from the beginning? Because I see that when I see that stuff, I'm just like, you know or if somebody tried to sell me and said, got three spots open or whatever, you know, whatever it is, it's a I would I I can I could kinda see right through that, and I can see, in the future more people catching on to that and being able to, at some point, you know, see right through people's BS?

So kind of the way around that though is is and doing it coming from a place of truth is is is putting it's always the sales process is always about about them. Mhmm. Right? This is the hard a hard thing to teach. A lot of times, it's like when you hop on sales calls, people will be like, okay.

Randall, tell me what you got. And how's the tell me what you guys what are you guys doing? And like a lot of times, closers or sales professionals will be like, yeah, we got this course. You know, we do coaching. We're gonna help you with your traffic.

We're gonna do your funnels. And I'm just talking about what we do. And when I'm telling you about all these different things that we do, it feels like I'm definitely trying to sell you. Mhmm. And there's a big difference between me selling you and you selling me on why we should work with you.

And this is a hard thing to teach if you hop on a call with me, and you tell me tell me what you got. Like, how's this all gonna work? I'm gonna answer it with a question. Well, help me understand where you're at and what you're looking to do. Because I the chances are I may not have anything for you.

Chris Albert 00:34:23 (link to this point)

Right. And then that makes the call about them, where their business is at, what you can do to help them, what they need in order to move forward.

Randall Grizzle 00:34:32 (link to this point)

That's right.

Chris Albert 00:34:33 (link to this point)

Yep. That's awesome. Now as far as we you'd mentioned gratitude and and for those people out there who are let's say, the light their life is in a bit of disarray. Right? And they don't feel like they have much to be grateful for.

What would you say to those people to try to put them into a better mental state?

Randall Grizzle 00:34:58 (link to this point)

Yep. What I what I would say and something that I that I do that I practice is you don't have to have a lot to be grateful for. You just have to have a little. And sometimes it's about when I will wake up in the morning, and I've kind of trained myself to do this before I open my eyes. So I wake up and before I open my eyes, I think about what I am grateful for. I'll just think about it. It only needs to be two or three things. Mhmm.

You might just be grateful that you got a freaking blanket.

Chris Albert 00:35:38 (link to this point)

Right.

Randall Grizzle 00:35:40 (link to this point)

You might you know, it's not about everybody has this thing that like, you know, lot of times, especially when we kind of start heading toward that kind of depression place, like we get in a place where we feel like, you know, everything kind of is just, you know, like, and we take what we do have for granted. And so I think that for me, I know it's really about just being like, you know what, like I mentioned, I mean, just the fact that I had a cup of coffee. I mean, you know, it doesn't it doesn't it doesn't have to be big things. It's just that everybody has something some things that they that they should be grateful for. It's just a matter of thinking about what they are.

Chris Albert 00:36:24 (link to this point)

Nice.

Yeah. And and when you're able to think about those things, it it, number one, it does put you into a better mode, but it also allows you to, in my experience, treat the past in a different way. Because a lot of people, you know, they're either in that that to me mindset or the for me mindset. And a lot of times when you're in the to me mindset, you look back at your past, and you're like, oh, man, if this only happened or if that only happened, I'd be way way ahead. And that keeps you from really learning from the past and learning from your past mistakes and and allowing yourself to grow from them.

Randall Grizzle 00:36:58 (link to this point)

Yeah, I think, you know, forgiving yourself. And just being like, you know what? Yeah, I've done. I've had, you know, I've made bad every all of us. Like, I've made these, I've made bad decisions. And man, if I wouldn't have did that, you know, imagine where my life would be.

You could be in a totally different place. And it's not just me or you or the next guy. At some point, whether people admit it or not, they look at themselves in the mirror. And they can either think about the stupid things that they've done in the past. Or they can think about the fact that right now, in this moment, they have their breath.

And when you're when you're grateful for the chance to frickin breathe, because not everybody I mean, we're all gonna die. We we know that. We've all lost people that we cared about. So next time, like whenever I start to feel sorry for myself a little better, Cause it's easy for me if I'm not. And that's the whole grateful thing because I've I've, you know, I think we all have, but it's easy for me to to think about things that aren't serving me.

Right. And so for me and, you know, like you, I know you know this Daryl Hill guy, but he helped me with it a lot. And I didn't grow up with money. Like, you know, like we lived on a ranch and, you know, we didn't have money and, know, And so it was hard for me to kinda feel like I deserve to be successful. Know, like, it's just kinda all I knew was what it's like to struggle a bit.

And, you know, I guess I guess with with some of the stuff that Daryl helped me out with was forgiving myself. I just like, it doesn't do anybody any good to think about the same thing over and over that's not serving you even though it's hard. But forgive yourself. Like, you're alive. You have that breath.

Like, you get to breathe.

Chris Albert 00:38:58 (link to this point)

Grizzle is a great guy.

Great guy. Yeah. Yeah.

Past guest here on the podcast and and US Marine Corps officer, and and he's helping a lot of people.

Randall Grizzle 00:39:10 (link to this point)

For sure. Yeah. He's amazing.

Chris Albert 00:39:13 (link to this point)

Now, let me ask you this here because and this kind of gets back to what you're doing right now with with your own business. A lot of entrepreneurs, they're they're getting into business. Like I said, the barrier to entry is lower than ever. And it is easy to get wrapped up into the idea of online selling. And I think, you know, maybe five, six years ago, it was a lot easier than it was than it is now.

You could start to make sales just using a Facebook page and a lot of times, I was making sales back then just by putting things up. Today, it is a bit different and I think it is a combination of things. People are seeing a lot more marketing. They're becoming desensitized to it.

But it seems like right now, if you have something of significance to sell, it's necessary to get somebody on the phone, and it's necessary to talk them in order to close them. And I think that's something that might have gotten lost over the past five to ten years was the art of selling. And I think it's coming down to a point where where people who specialize in this like you are are the ones who are going to be able to shine through. Where what what is, I guess, missing from the current equation for a lot of these businesses as far as being able to sell being able to bring people on the phone being able to, to close people?

Randall Grizzle 00:40:45 (link to this point)

I think a lot of times, you know, like with the whole Blue Ocean thing, People hop into something and there's really no difference between what they're doing and the next guy. And so like, what I like to ask people and kind of some questions I've asked myself while we're building this company is, what's the difference between what you do and what other people are doing that are in a similar space? So I think it's important for us to really be able to answer that that one question. Because that's your message on the front. Right?

And you have to have that that message, right? Is what's going to be different, you know, about you that's going to attract people that are potentially buy from you. Because if we're all got the same act, right, and we're doing the same thing as everybody else, then it gets messy, you know? It just gets to be a lot of information. And you're just kinda, you know, you just ended up kinda being one of the other sheep.

If you, you mentioned, you know, like if you if you come from a place where you tell the truth and you're vulnerable, And you kind of confront your fear and put yourself out there. There's so much power in just saying, you know what, I don't care what anybody thinks, I'm just gonna pick up my phone and do a Facebook Live. There's so many people that I talked to, and you know, people that I know, that are amazing, that have all this wealth of knowledge, these different things that they could share, they could build all these amazing brands. But it really just comes back to the fear of they're afraid to put themselves out there. And so from my experience, and, you know, this comes from like investing a lot of money into coaching and stuff in the past, having that breakthrough and confronting that fear and just being like, you know what, I'm gonna put myself out there.

And, you know, people are gonna, you know, they're gonna they're they'll judge me and they'll say this and they'll say that. And they're probably people that aren't doing shit. But I think that, you know, for a lot of us, it's the the fear that holds us back from getting to that next level. And I think that the biggest easiest way to create that differentiator is to put yourself out there and just be you rather than just the all the ads and all this. Like, put like, pick up your phone and and and consistently put out quality content.

Consistent quality content equals value. And that that's what people want. Like, you know? And if you're consistently creating quality content and putting it out there, that's gonna, at some point, get those same people to reciprocate, buy from you.

Chris Albert 00:43:46 (link to this point)

Right. And it also seems to me though that a lot of people are so obsessed with creating content that they never really create anything to to sell or or create real products. And I is that a danger you see out there?

Randall Grizzle 00:44:00 (link to this point)

Well, yeah, for sure. I like to kind of work the equation backwards and be like, what's the most valuable thing that I can provide to a certain marketplace? Like, what it is that? How can I deliver that? Right?

So, like, for me, I watched all you know, and I sold all these people into this these certified partnership programs. And it's kinda like you said, they get really good at the using the software, building funnels. But then they would still struggle financially because they didn't know how to package and sell what they knew how to do.

Chris Albert 00:44:41 (link to this point)

Right?

Randall Grizzle 00:44:42 (link to this point)

Right? So they knew how to build all these funnels and do all this stuff, but they didn't know how to put together an offer and say, I'll build a funnel for you. Right? I'll do these different things for you. This is my offer.

This is how much it's gonna be. And then have a sales process to get those people that raise their hand to, you know, take them up on the offer. So I like the idea of creating your offers first and then building from there. Like create your offer. That way you know who you're speaking to, who your avatar is.

You know, when I started doing my own thing, Russell messaged me one time and he said, you know, just keep it simple. Create an offer. Right? Buy some ads. There you go.

Like, all all that you really need like, most people are doing all these other extra things, but when it comes down to it, like, create an amazing create an offer. Like, figure out how you can provide the most value for your marketplace and how you want to deliver that. Awesome. Then, yeah, then run some ads and it's game over.

Chris Albert 00:45:48 (link to this point)

Now, I wanted to get into this because I knew I know that you just started this up, but but talk to me about Closer Secrets and and talk to me about the direction you're going with your own business right now. Because I think that that it's absolutely genius what you're doing and and they've got a lot of really good stuff to offer.

Randall Grizzle 00:46:10 (link to this point)

Yeah. And thank you for that. So with Closer Secrets, it's really kinda kinda two things that we focus on. Number one, and after I asked my question, how can I really serve the the marketplace? People want stuff as far as sales.

They want somebody to to take that responsibility for the most part and do it for them. So that's when I started creating started actually providing that service and doing done for you sales. Mhmm. Because the I knew that the the marketplace was was asking for it. So I started contracted closers.

Now we have we have over 200 right now in our grateful closers community. And so if you're somebody even that is looking for opportunity that wants to learn how to do sales, then I'm about to launch another course. And I'm gonna give it to everybody that's in that group. And it's a course that a lot of people would sell for a couple thousand dollars. And the reason why I'm doing that is because I want to provide the people with opportunity.

I want to be able to contract people, the the best sales professionals, and so I needed to help them get to that level. So so there's the the grateful closers opportunity. And then for business owners that are looking for sales professionals, I want to provide them with good sales professionals, people that are on the same level, they understand how we do things, how we, you know, we we write these scripts, perform our way through the sales process. And so so yeah. That that kinda keeping it simple.

We we do done for you sales for business owners that have amazing service products or services, and I I contract those closers.

Chris Albert 00:48:06 (link to this point)

Wow. And, you know, you're looking for a specific type of client when when you're contracting with these people. So so what types of companies are you looking to work with?

Randall Grizzle 00:48:17 (link to this point)

Yeah. And so as far as that goes, it's really about when whatever company it is, whatever we sell in six months from now, how is that client's experience? So do they have something amazing, some kind of superpower that they're, that they're providing for these people? Is this something that we believe in? Because if somebody, you know, for example, one of our clients, and we have clients that are kind of do all different kinds of things, but one of them teaches yogis how to build their their yoga businesses. Right? And it's it's fun watching us get traction with that client of ours.

But what's even more fun is watching his clients starting to build their business. And so it's like the trickle effects. It's like, damn, like we're we're having an effect in this world. Like we're we're helping, we're creating, know, it's it's multi levels that are this is happening on. And so the main thing that I look for with clients that we create relationships with that we do the sales for is do they have, whatever it is that we're they're asking us to sell.

Do I see the value in it? And is it something that, you know, do I believe in it? And, you know, as far as the track record, what's the track record like with people that they've worked with in the past? And so that's the main thing is that I wanna protect our brand, first of all. So I don't wanna really be selling any stuff that's that's not good good stuff, you know.

And I wanna make sure that when I ask a closer to to to sell something for whatever clients that we're working with, it's something that I would sell myself.

Chris Albert 00:49:56 (link to this point)

Awesome. And with your grateful closers group, as far these are people that are interested in in finding sales opportunities with your organization, and it's kind of like a recruitment process for you?

Randall Grizzle 00:50:09 (link to this point)

Yeah. Yeah. So that's kinda where I anybody that's looking for sales opportunity, I haven't hop in that group, and I do sales trainings and stuff in there. And then it's kind of where, like I said, with this course, the only way that I'm going to give people access to this course is if they're in that group first, and then they sign up for the course. But then I have a totally separate group called Closer Secrets that's more, you know, there's a couple thousand people in there.

And that's more kind of business owners that maybe are looking for closers and stuff like that.

Chris Albert 00:50:45 (link to this point)

That's awesome. That's awesome. Man, that's that's absolutely genius. I mean, as far as trying to because because the hardest thing to do, I think, in in a lot of businesses is finding good people and and being able to create something like that where you're you're you're getting them the training and you get to see who rises to the top there, you know, that's that's that's genius, man.

Randall Grizzle 00:51:08 (link to this point)

Thank you. Yeah. It's been a lot of fun.

Chris Albert 00:51:12 (link to this point)

Awesome. Awesome. So where can people get in touch with you? Where can they find you? Where would you have your Closer Secrets website.

You have Facebook groups, and we'll get those links up there. But are you also on Instagram and Twitter or anything like that?

Randall Grizzle 00:51:29 (link to this point)

Yeah. Yeah. On Instagram. I don't do much on Twitter. Guess I'm on Twitter.

But Mhmm. Yeah. Instagram, Randall Grizzle. And, you know, I got this if you go to closersecrets.com, I got the Closer Secrets book here. But I think kind of really the easiest way for us to kind of get connected and maybe get a chance to know each other is through the the the private groups, the grateful closers community, if maybe you're looking for opportunity doing sales, or you just want to level up your sales game.

Grateful Closers. And if you're a business owner, you know, maybe looking for sales professionals at some point, then Closer Secrets.

Chris Albert 00:52:15 (link to this point)

And, you know, last question here. What does living your best life mean to you? I know that's kind of a heavy question, but but it's something I'm trying to bring in at the end to to leave the guys with with something to move forward with.

Randall Grizzle 00:52:29 (link to this point)

Yeah. Living the best life for me, I think really just being in a position that I can I can give, I can, I can take care of my family and not have to have them worry about things that I had to worry about growing up? Being able to own my time, and do what I want to do, spend time with people that I want to spend time with. So that might be the simple answer, but it's just the truth. Like that's, I'm a simple guy.

And I think the best life for me is being able to give more and own my time.

Chris Albert 00:53:11 (link to this point)

Awesome.

Randall, first off, I'm I wanna really thank you for coming on here, and I wanna acknowledge you. You know, you're you're a really smart dude. You're you it seems like everything you do, you're looking to serve. And I think that that's the basis of everything. For anybody who wants to be successful, you gotta figure out how you can serve.

And, you know, that's it's absolutely awesome. So thanks again for coming on here. And to everybody out there, you know, take notes when you listen to this episode. Go back. See, take advantage of some of these tips that he brought out here.

And, you know, if you're looking for these types of opportunities, get on to those private Facebook groups. And and, you know, he he put out some really, really great training there. So thank you all for listening. Get out there and live your best lives while you can.