Fit Ops: From Veterans to Elite Personal Trainers

Fit Ops: From Veterans to Elite Personal Trainers

Matt Hesse is a US Army Veteran, the CEO of Performix Nutrition, and the Founder of the Fit Ops Foundation.

Matt Hesse is the founder and CEO of Performix, a high-performance supplement company.

Fit Ops - Matt Hesse

Recently, Matt also founded the Fit Ops Foundation. This is a charity that is dedicated to helping veterans become elite personal trainers.

Through a three-week boot camp, Fit Ops candidates go through the necessary course work and training they need to secure a personal training certification, free of cost. In addition to that, Fit Ops candidates get priceless mental training in the company of their fellow veterans.

Once Fit Ops candidates are through the bootcamp, Fit Ops continues to provide aftercare to ensure that graduates get jobs and stay on the path to success.

Recently, WWE star John Cena donated $1 million to Fit Ops, and he’s matching any donations that come in prior to the holidays.

To donate to Fit Ops or apply for your spot, head over to