Podcast episode

Keys to Success – Delay Pleasure in Favor of Pain | Warrior Notes

If there is one thing that will determine whether or not you can be successful at anything, it’s this: your ability to delay pleasure in favor of pain.

Nick Bare

This is a lesson we learned last week from Nick Bare during his interview. Nick built his nutrition company, Bare Performance Nutrition, while he was still in the Army.

He didn’t pay himself for 3 years. Everything he made, he put back into the business.

Today, Nick’s company is worth millions of dollars because he delayed his payoff.

This concept will guide you to success in any area of your life whether it is business, career, or fitness.

Work hard, get paid off later.

Transcript~13 min · Chris Albert

Machine-generated from the episode audio and lightly edited — may contain errors.

Chris Albert (link to this point)

Warrior Soul podcast is written, produced, and edited by me, Albert. Our goal is to empower US military veterans to live their absolute best lives, and we do that by providing tools, tactics, strategies, and ideas that they can apply into their lives to become wiser, stronger, smarter, more resilient, and more capable human beings in the civilian world. If you're not a veteran, stick around because anything we talk about here can obviously apply to you. And if you like what we have to say, any information we provide, and the guests we bring on, please head over to iTunes and write us a written rating and review. It really helps to spread word about the show and to get this helpful information into the hands of more veterans so that they can in turn improve their lives and shape the future of this country.

This podcast is brought to you by the amazing, the wonderful f bomb nutrition. They make awesome, delicious packets of fats. These are portable snacks that you can carry with you anywhere. It's so hard to find a low carb snack out there, but these guys have done it. They got macadamia nut butters, they mix them up with chocolate, they mix them up with sea salt, they mix them up with pecan butter.

They've got awesome meat sticks, and they've got these delicious cheese snacks that they put out there. Plus, they're an amazing company. They send boxes of this stuff out to the troops on the front line. It's not something we ask them to do, it's something they volunteered to do. So if you wanna get some of the best low carb, high fat snacks on the planet, head over to www.dropanfbomb.com.

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They do other sporting events, and they also do a lot of work to help gold star families. And look, we've all heard stories about veterans charities where the executive boards are taking these giant salaries, and I don't have a problem with that at all. But here's the thing, I wanna make sure that whatever organization I'm talking about is doing amazing work. Savethebrave.org is doing absolutely outstanding work. Their board doesn't take any salary whatsoever, and they are having an amazing impact.

They're focused on getting veterans to live their absolute best lives, and that's what this podcast is about, and that's why we wanted to work with them. So if you're interested in volunteering or donating to save the brave, head over to www.savethebrave.org and make your donation or your request today. Finally, this podcast is brought to you by Warrior Soul Apparel. This is a clothing company that I actually helped to start a couple years ago as we were beginning the brand Warrior Soul. We've got some amazing t shirts.

We've got skimmy shirts with some pretty funny funny sayings on there like, I love Jesus, but I cuss sometimes. We've also got some awesome hero shirts. We have the amazing hard times, breed hard people series, and these are just great shirts that I've helped create, and they support the show. So if you're interested in getting some Warrior Soul shirts, head over to www.warriorsoul.shop. And finally, if you're interested in joining a new group that we are putting together here at Warrior Soul, a group for those who are looking to live epic lives worthy of epic obituaries, stick around to the end.

We'll have some information for you to check out. With that, let's get into the episode.

This is Chris Albert, and I'm here to remind you of one thing. Someday, you're going to die. That's not some morbid statement or scary idea. It's solid fact. Your time here on this earth is limited.

And we need to be reminded of this as much as possible for one simple reason, to live your best life while you can. This is the Warrior Soul podcast.

You know, if there's one thing that I think every person needs to develop in terms of success skills, it's this. The ability to delay pleasure for the long term. To hold off on paying yourself. And it sounds like it's such a simple thing. But the reality is it's this one thing that will determine your course in life.

If you can go through life not going for the immediate payoff and working toward that long term payoff. The one that's gonna pay you off down the line, then you're gonna be set. Let me give you some examples of this. The first one, obviously, is saving money. Right?

Saving money. If you're able to put money away in your bank account and then put that money into something that's not gonna pay you immediately, maybe it's an investment, maybe it's a piece of real estate, maybe it's a business. Right? Whatever it is, if you're able to put that money into a sound investment, then down the line that's going to pay you off. Right?

Same thing goes if you're starting a business. Lot of people think, hey, I start a business, I'm going to pay myself. I can tell you that in all the time that I've been running Warrior Soul, for the years I've been doing it, I've never taken a paycheck from it. Everything has gone back into growing it, into advertising, into building out our systems. Right?

Why? Because if I was just paying myself the whole time, what would happen is I would end up, you know, just living off of what I'm making and not investing it into the business, making it bigger, spreading the name, building the brand, doing the things that I had to do to grow it. Right? This is something that if you have it, will allow you to do everything and anything that you want to. Now specifically, this goes for everybody, but specifically, for those you young people, right, young men and women who might still be in the armed forces.

I just had on Nick Bare from Bare Performance Nutrition. He has a nutrition company, right? He started his nutrition company while he was still in the army. Started it while he was still in the army serving as an infantry officer. During that time, the first two years he just made $25,000 off of that.

Just made $25,000 a year, the third year he made $20,000 At the beginning of any business essentially what happens is is there's a build up phase. Your business isn't instantly going to take off. Right? So he had those three years, he was still getting his salary from the army. Right?

He was living off of that, and he was making money off of the business. Of course not enough to live off of but enough to put back into the business to grow it. During that time he learned everything he could about setting up a supply chain, getting products, doing shipping, all the logistics he needed, and he used that three years as a way to learn. And then he slowly learned things about marketing. And then in the fourth year he started really focusing on YouTube.

And he was able to produce videos that went viral. And then that allowed him to grow. So then in the fourth year, he started making a lot more money. And still he wasn't paying himself. Because he had to put that money into building out the supply chain more and ensuring that he was going to continue to be able to buy product, to ship it out, he'd have the money to ship it out to keep advertising and marketing.

And he kept doing it, right? So this guy didn't really pay himself until years into his business. When we're in the interview, a lot of people because he runs a multi million dollar business right now but a lot of people say oh he's a multi millionaire. No he's not. He's not.

He is building a multi million dollar business and in the long term he's going to be better off because if he was rolling around in Bentleys right now and living in vacation homes and things like that well that business isn't going to grow. Now for those of you sitting at home right, we live in this world where we see all these people like on social media, they got their fancy houses, fancy cars, all these different things. All that is just a bunch of trash. It's literally just a bunch of trash. And if you're in that mindset where you're just constantly spending, you're constantly putting your money out on that kind of trash, you're never gonna build anything.

Right? This principle goes toward everything in your life. Literally everything in your life. If you can forego the immediate pleasure, what you do is you're pulling yourself out of slavery. Right?

Same thing with your diet. If you can forgo that sugary ice cream every single night, well guess what? When you're in super awesome shape and you want a freaking bowl of ice cream, you could have a bowl of ice cream and it's not going to impact you. That's like what Jocko says, Discipline equals freedom, right? You can see that to yourself, but you got to learn how to apply this.

You got to learn how to apply it. Right? And that is the biggest and greatest skill that you can have if you want success out of life. And if you got it, you're going be able to do some amazing things. And that's all I got for you today guys.

Listen, I want to thank those of you who've been supporting the podcast. Might have noticed we've been getting some awesome guests, guys like Grant Cardone, Bas Rutten, Nick Koumalatsos, Donny O'Malley. The way we get those guests is because of you. Those of you who support the show, those of you who are building up our numbers. And if you want to hear some more awesome guests, well then, the one thing I need from you is to continue listening and to share these episodes out.

Let people know that we exist. And above all, head over to iTunes and write us a written reading and review. I know that a lot of you don't listen on iTunes, but iTunes is what drives our numbers. And so even if you don't listen on iTunes, you just look us up on Apple Podcasts, the internet, you can write us a review there. It helps us exponentially.

Right? The more you do that, the more that this information gets into the ears of more veterans. We're starting a movement here, guys. If you want to support the podcast in other ways, you can head over to warriorsoul.shop. You can buy a piece of our awesome gear.

It's designed and printed by US Marine Corps veterans. And if you want to join the Warrior's Obituary Society, a group for men that empowers them to live absolutely epic lives, worthy of epic obituaries, where we help you to outline your vision, your goals, we help you to develop your own personal fitness plan, we help you to develop your own personal finance plan, we get you focused on building your networks, building your relationships, focused on your business or your career, then head over to www.warriorobituarysociety.com. Check that out. And if you got questions about it, just email me over at chris@warriorsoulagoge.com. And again, I wanna thank you guys so much for listening.

I hope this stuff is coming home with you. I hope you're getting a lot out of it. And I look forward to speaking to you again on the next episode of the Warrior Soul Podcast. I am out.

Chris Albert

Host of the Warrior Soul Podcast and founder of Warrior Soul. Worldwide trainer and nutrition coach, contributing author at Testosterone Nation and Muscle and Strength.

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