Pure Bullfit with Kevin Meier

Chris Albert 00:00:00 (link to this point)

This is Chris Albert, and I'm here to remind you of one thing. Someday, you're going to die. Now that's not some morbid statement or scary idea. It's solid fact. Your time here on this earth is limited.

And we need to be reminded of this as much as possible for one simple reason, to live your best life while you can. This is the Warrior Soul podcast. You know, one of the subjects I think that we all need to take interest in is the act of strengthening our own bodies, becoming stronger, becoming fitter, and becoming healthier. And in some ways, this is one of the best times in history because there's so much information out there on how to do this. Videos, blogs, articles, podcasts, so many different medium media I was gonna say mediums.

So many different media platforms that we can use to enrich our knowledge of how to take care of ourselves. But as somebody who spent a good portion of his life in the fitness industry, I can tell you that both, you know, the what we know is the fitness industry and the swarm of media surrounding the fitness industry is what I would say a cesspool full of misinformation propagated by people who are simply looking to make a profit. And that is how I ran into today's guest. His name is mister Kevin Meier. Kevin served as a United States Marine.

He's a trainer, and he is the creator of the rapidly growing YouTube channel, Pure Bullfit. And what I love about Kevin's channel is that he is not only calling out bad information that he sees out there in the world and bad actors, but he is also putting good information out there in the world. And he's not seeking to make a quick buck. As Kevin says, you know, his bills get paid because he is a disabled veteran. He's not looking to make money off of any of the things he's he's putting out there.

He's just looking to put good information out there into the world and to help people to become better and stronger versions of themselves. And that's what led me to want to have him on, and that's what led me to want to start a friendship with him. He is a fantastic individual, and I think you'll get that from the show. And, you know, I highly suggest you go and you check out his channel, Pure Bullfit. Loads of good information out there.

And essentially, what it'll do is it'll smarten you up to help you to avoid falling into the trap that so many fall into, and paying for shoddy programs, and, you know, getting into shoddy fitness practices that could actually hurt you. Before we get into this conversation with Kevin, I just wanna do a quick announcement here. Number one, this is the Warrior Soul podcast, and my name is Chris Albert. And the reason why I do this podcast is to help The US military veteran community and anybody else who's willing to listen to live their best lives. Started it three years ago with a single intention in mind, and that is to put information out there into the world that would help veterans to make the most out of their time here on this earth.

If you're not a veteran, stick around because, obviously, anything we talk about here could also apply to you. We focus on The US military veteran community because of the issues and problems that our community has faced over the past decade and a half. We're looking to enriching enrich you. We're looking to strengthen you, and we are looking to help you to become better versions of yourselves. Also, I wanna say that this podcast would not be possible without all of you.

I really appreciate those of you who stuck by this show, who go out there and share these episodes. And the only thing we really do ask of you is that you spread word about us. You let people know. Share these episodes out with people who can really use the information. And if you can if you can, head over to iTunes and write us a five star review.

It really helps to propagate the show, really helps to let people know that we exist. And by doing so, you're gonna help a lot of people to get into a better position in their lives. Also, want to say this show would also not be possible without the good people over at F Bomb Nutrition. They help us to pay for our bandwidth here. They help us to pay for our equipment, and they're just great people.

They have an amazing product. They make macadamia nut butters. They mix them up with sea salt, with pecan butter, with coconut butter. They put them in these portable packages, and they send them out to the troops on the front lines, you know, and and and help them to supplement their MREs. If you're looking to get your own f bombs, and I'm telling you these things are so good, head over to www.dropanfbomb.com and use the code Warrior Soul at checkout.

Just a great company run by great people and an amazing product. And with that, let's get into this episode with mister Kevin Meier of Pure Bullfit. Kevin, what's going on, man? How are you doing today?

Kevin Meier 00:06:21 (link to this point)

Not a hell of a lot. It is actually real nice to get to see you face to face. I appreciate you having me on the show. This is actually a first for me. I've been invited to a number of podcasts, but this is actually the first one that I accepted and decided to go ahead forward with.

Chris Albert 00:06:34 (link to this point)

Well, dude, number one, I appreciate that. I found you couple of weeks ago because I I

Kevin Meier 00:06:41 (link to this point)

Most people did.

Chris Albert 00:06:43 (link to this point)

What was that?

Kevin Meier 00:06:44 (link to this point)

Most people did. My channel kind of blew up very recently.

Chris Albert 00:06:47 (link to this point)

Yeah, dude. You you ended up on my suggested videos. I was I was eating lunch, which and sometimes I watch YouTube. It's like a guilty pleasure while I eat lunch. And a lot of times I'm sitting there and I'm I'm cruising over to YouTube Fitness to see what kind of new craziness is out there and everything like that.

And then I saw you and you made a lot of sense to me, you know, you were calling some things out there that I'd always thought were wrong. And as people know, I'm a recovering YouTube Fitness person. So and then the other thing was I saw I saw an EGA on on your chest in a picture and I was like Stu was a marine. Let's let's bring him on the show. So so Kevin, the one I want to I want to start with, you know, tell me a little bit about your story.

Where did you come from? I know know you served. Let's talk talk a little bit about that.

Kevin Meier 00:07:43 (link to this point)

Well, man, first, Semper Fi, brother. My service, like my story, it's all over the place. I grew up moving around a lot, not because my dad was military, but because he worked for the government as an accountant for like, don't know if you've heard of Job Corps, but it's an organization that helps young kids learn the skills so that they can go on and lead productive lives, usually troubled teens and things like that. So we moved around a lot up and down the East Coast. I just got kind of used to that lifestyle.

Aside from my adopted brother, Jason, I am the only person who served. And I will say this, Jason probably mad at me. I'm the only person who served successfully because he decided the military was not for him very quickly and went ahead and got out. But, you know, proud marine, but a lot of people don't know is is I started off in the air force. I grew up in an air force town, Bangor, Maine.

And I joined. It was not the military experience I was looking for. No offense to anybody out there who's in the air force. I respect the service. Just it wasn't what I was looking for.

But also my second day on my first duty station was 9/11. And things got hectic from there. So I never really had a chance to enjoy the good parts of being in the service without the complicated rapid deployments and costs of being awarded, on and so forth. So 2007, I got out and I went home, tried to take care of family, tried to salvage my first marriage, and it didn't end up working. She wasn't as invested in it as I would have hoped.

And that ended up not working out.

Chris Albert 00:09:19 (link to this point)

I've been there, brother.

Kevin Meier 00:09:21 (link to this point)

Yeah. It didn't work out pretty egregiously and pretty pretty aggressively. But I kinda try and put my put my life back together at that point, and I decided to go back into the military. So I went back to the recruiters, and I started talking to them. The Air Force was ready to take me back.

I had left as a E five, a line number for E five. They were ready to bring me back as an E four, within six months, get E five back. But, like, just happenstance, the recruiters for the marines just called me in the office as I was walking by and they started talking to me. And they're I don't know about y'all's recruiters. I I understand there's a lot of bad recruiters out there, but I had a couple of straight shooters.

They told me exactly what it was like. They told me if I was really thinking about going back into it and and really getting what I wanted out of it after a brief conversation that I considered the marines. So I did, and I I went back in. Now they busted me down from e five to e one. So I I went back as a private, and I had to go boot camp just like everybody else.

And it was a surreal experience. I gotta tell you, dude. I went in thinking, oh, I've been to I've been to Air Force boot camp. This is gonna be the same thing just longer. So wrong.

Chris Albert 00:10:33 (link to this point)

Parris Island?

Kevin Meier 00:10:35 (link to this point)

Yeah. Parris Island. Same thing. Oh, jeez. I was in I remember my freaking platoon number.

It was ten eighty six.

Chris Albert 00:10:45 (link to this point)

Yeah, first battalion. First battalion.

Kevin Meier 00:10:47 (link to this point)

Yeah. It was a long time ago. Oh, damn, dude. I got my ass kicked. We got sugar cookie.

Not what it means on the internet today. Yeah. Golden sand when we're sweaty. You know, the stuff smacked around a little bit, but I found what I was looking for. Call me a masochist.

I found what I was looking for. I took to it right away. And I spent the first couple years prosecuting the anti narcotic anti human trafficking mission in coordination with certain three letter agencies. I'm not trying to sound cryptic. There's just only so much that I should say on a forum like this.

So leading into what we will probably end up talking about later, I don't want to jump the gun, but I have direct experience with certain claims that other people in this fitness community were making that kind of pissed me off.

Chris Albert 00:11:41 (link to this point)

Definitely gonna talk about that one because we have a little bit of a target there. So so how many years did you in the Corps and and what was your original MOS?

Kevin Meier 00:11:52 (link to this point)

So I did five years in the Corps before I was medically retired due to a neck injury that I sustained in 2011. And then another five years in the Air Force before that. My original MOS was 2674 cryptologic linguist in support of the anti narcotic, anti human trafficking efforts out of the Southern Arc.

And then about 2010, I did extremely long individual augmentee with second Marine Corps Special Operations Battalion for MARSOC, where we went over to Afghanistan as part of Special Operations Task Force eighty two. Spent about two years with them working at the team level, which was certainly an experience. Going from intel weenie to team member was big jump, really difficult. But it it really opened my eyes to to, you know, formally working on the operations and strategic level to working on the the tactical level was a massive shift in responsibility and skill set. And I'm really grateful for it because most of the endurance and most of the the outlook I have towards resilience and in life and in what we're doing and my respect for consistency and quality over intensity and things like that, that's all things that I learned working hand in hand with MARSOC.

It was definitely experience I don't regret. Unfortunately, led to the end of my marine career, but I definitely don't regret it at all.

Chris Albert 00:13:21 (link to this point)

Wow. And and and what was the the biggest lesson you think you took from all that? What what was the biggest biggest thing you think you took away from your military career?

Kevin Meier 00:13:32 (link to this point)

I I learned acutely that we are capable of incredible things when we have no choice or we perceive that we have no choice. When succeeding is as necessary as air or food, that we are just capable of incredible things. Sometime way in the future, like after certain things have been declassified in 2042, not to put a specific date on it, but 2042. I'm gonna write a book about everything that we learned and did. That's a long time to have to wait for it.

Geez, But grew a lot. I grew a lot in those two years. I was relatively immature late in my 20s, but in my early 30s. Was put in positions where I had to learn a lot and I had a great deal of responsibility to put on my shoulders. But I also learned not to be afraid of anything because it's not useful.

Have a respect for consequence, but don't bother being afraid. Never got me anywhere. I'm not afraid of working out. I'm just careful. I'm not afraid of starting this business venture.

I'm just careful. You know, I account for as many risks as I possibly can. But if you just sit there and feel afraid of things, you're gonna waste your entire life. And I'm not about that.

Chris Albert 00:14:52 (link to this point)

That's definitely true, man. I mean, we're all gonna die anyways. I mean, one hundred years from now, everybody we know is gonna be dead. Everybody listening to this is gonna be dead. Podcasts last forever.

Gonna be people with antennas coming out of their heads, listen to this at some point, getting it downloaded directly to their brains, but we're not going to be here, right? So, so we got to make the most of this while we can, you know, and fear only keeps you from doing those things. So when did you start lifting and getting into fitness? Was it in the Corps?

Kevin Meier 00:15:22 (link to this point)

No, no, we did calisthenics mostly. Towards the end of my career, I started working out in the gym, but I was like one hundred and seventy five pounds and six foot three. I think I peaked at two hundred and three pounds. And that was on deployment with MARSOC because I was tired of being the smallest dude in the room. And there were some there were some monsters. Like Yeah. Everybody thinks John q public thinks that everybody in special forces looks like John Cena or something like that, and it's not true. But there are some John Cena sized motherfuckers. Sorry about my language.

Chris Albert 00:15:55 (link to this point)

No. You curse as much as you want. You curse as much.

Kevin Meier 00:16:00 (link to this point)

Are some big ass dude, six five, two sixty five, throwing weight around. Like, my squat max at the time was their bench warm up. It was it was at that point, it was humiliating. But I've definitely grown grown out of that sort of mindset. Now I just wanna see what my body is capable of.

So towards, I think, 2010, I was, like, 33 before I started getting under the bar and taking that seriously. Previous to that, all I cared about was push ups, sit ups, pull ups, and my three mile run. That's all I cared about because that's all that had any metric of success associated with it in the Marine Corps.

Chris Albert 00:16:38 (link to this point)

Yeah. Yep. That's how you got paid.

Kevin Meier 00:16:41 (link to this point)

Yeah. Exactly. And and I had I've been promoted the day I was eligible every time to that point. And I wanted that trend to continue. Ultimately, getting hurt kind of screwed that pooch.

I didn't take weight lifting seriously, and I didn't start power lifting or anything, power building or anything like that until I was 35. So really only five years experience just turned 40 in March and everything that I've accomplished as far as strength and resistance training is concerned has been in the last five years.

Chris Albert 00:17:13 (link to this point)

Sure, we're the same age, man. I just turned 40 in May.

Kevin Meier 00:17:16 (link to this point)

I saw that on one of your videos. Yeah, dude. Yeah. I'm like two months older than you.

Chris Albert 00:17:21 (link to this point)

You look great, though, man. You got less grays than I do.

Kevin Meier 00:17:25 (link to this point)

Yeah. You know, I'm really fortunate. My girl, she's into the whole salt salt and pepper thing. So she's kinda like trying to stress me out to get that gray to come in. No.

I just I got good genes, I guess. Everybody says I don't look 40. I appreciate that. But definitely feel it. What is it, Hershey?

Oh, hey, we're trying to talk here. You want to say hi to the public?

Chris Albert 00:17:48 (link to this point)

He's got an awesome dog there wants to be on the air.

Kevin Meier 00:17:52 (link to this point)

Yes, he does. Get out of here. I am trying to do my first podcast. Go on. Go on.

Get. Sorry, Go ahead.

Chris Albert 00:18:00 (link to this point)

It's all good, man. So so 33. I mean, a lot of people would think okay, 30 years old. A lot of guys are peaking at like 29, right? Thirty thirty three is actually a really good age to get into it In my opinion, because you got a lot more potential.

Mean, your body settled. Your cerebral cortex is cooked. So you're not going to do anything freaking stupid. And you are, you know, you have a lot of potential to produce some really positive hormones there at in your early 30s. That's a pretty good age to get started.

How was your progress at first?

Kevin Meier 00:18:39 (link to this point)

Real bad, because I was also dealing with significant physical disabilities. But I fell in after I was medically retired from the Marine Corps, I went to work for Blizzard Entertainment, the video game company. And they have a most big companies out in Southern California have, like, a health and wellness program. They'll get some coaches in and they'll take people through like a bull crap workout, make them feel good about themselves and make it seem like they're doing something for the benefit of their employees. But Blizzard, one of the good things that they do is they take that very seriously. They didn't just hire a coach. They hired Scott Brengel from East Coast West Coast Strength and Conditioning.

Chris Albert 00:19:17 (link to this point)

Nice.

Kevin Meier 00:19:18 (link to this point)

An internationally famous strong man coach.

Chris Albert 00:19:20 (link to this point)

Yep.

Kevin Meier 00:19:21 (link to this point)

Liefia Ingalls, the world's strongest woman, the inaugural Arnold Classic World's Strongest Woman, and current lightweight world's strongest woman is was one of my coaches at East Coast West Coast traffic conditioning. And those guys are amazing. So they took me like I couldn't walk. Was walking like an 80 year old. I was all hunched over.

I had bad kyphosis. My hips were tucked under real bad. I couldn't do an air squat. I literally could not do an air squat at 34 years old. And I told him that and he literally grabbed me by the ear and drove me over to the squat rack.

His first words were high, oh yeah, fuck that, come here. He dragged me over to the squat rack and assessed my form. And in about two years I went from not being able to do a single air squat to squatting four zero five pounds and later four fifty five pounds, which is currently where I'm at. And those lessons were like just being willing to put in the work, work around my pain, be as consistent as possible. The lessons that I picked up from working with the team guys in MARSOC transferred over to getting control back of my body.

I may not be the fastest I ever was, cause I certainly am not. I'm not running a four or five, four, forty yard dash anymore. But once I do get going, look out. But I'm two fifty four pounds. But I am the strongest by far I've ever been.

My numbers may be crap for a healthy individual trying to compete in powerlifting or something at my weight, but they're really damn respectful for the things that I've been through. So I'm extremely pleased with the progress. And it's all come from consistency. Literally have a rule and a motto, do what you can every time that you can and give yourself no crap for what you legitimately cannot do. And the only thing that you have to remember there is to be honest with yourself about what you can't do and what you don't want to do.

But that's it, man. It's not complicated. It's not a secret.

Chris Albert 00:21:21 (link to this point)

Yeah, no, absolutely. And I think that's one of the things about what we're going to talk about in a second is that everybody out there wants a quick fix. Everybody out there wants a quick fix. Everybody wants a trick. Everybody wants something, that is going to put them on a quicker path.

And, you know, you're right, there are no tricks. It's got to be about consistency, it's got to be about getting into the gym every single day, you know, being as consistent as possible. Making sure you're not putting crap into your body as far as food goes, you know,

Kevin Meier 00:21:56 (link to this point)

That was a hard lesson.

Chris Albert 00:21:57 (link to this point)

Yeah, absolutely. Absolutely. So So did your diet improve over that time too?

Kevin Meier 00:22:02 (link to this point)

By that time, no. I was I think when I started working with ECWC, and I'll I'll be straight up honest with you, they offer nutritional counseling. I ignored it. Because I wanted to eat my Big Macs. I ate two Big Macs, one meal plus an extra Big Mac every day for lunch.

Like You're doing the CT diet. Was buying into all that stuff. And now don't get me wrong. I love C. T.

Fletcher. I love that man.

Chris Albert 00:22:28 (link to this point)

No. Me too. I I love the guy as well.

Kevin Meier 00:22:31 (link to this point)

I disagree with a lot of the training philosophies that we put out on his channel over the years. But I bought into him at first. I was very much a rip it and rip it, eat big, lift big, kind of guy. Everything else was secondary. I was looking for what shreds of glory I could hold on to after having, the Marines taken away from me, which is how I viewed it.

You know, it was a freak accident. But the thing that I loved, the thing that I was awesome at was taken away. So I was looking for some sort of glory. And that actually didn't end up helping me out. It wasn't until I pulled my head out of my ass and started training intelligently that I've made the most progress.

Started listening to Scott and then honestly to other influencers that aren't really that popular with a certain crowd. Like, I'm a big fan of Jeff Cavaliere. Met the man in person. I followed his programs. His advice has significantly helped me out.

So I am unabashedly a supporter of Jeff Cavaliere. Not because he's popular, but because he's effective. But you know, it wasn't until I started taking care of myself doing yoga, which I never thought I'd be doing yoga. I used to make fun of people who did yoga, but I was wrong. I was 100% wrong because yoga has helped me more than my physical therapist did in dealing with my chronic pain.

And and not to get too deep into my, like, personal issues, but degenerative joint disease, five herniated discs, one functioning kidney, herniations from eight to fifteen millimeters. I'm broke. I'm I'm messed up, dude. And I I don't do that for like, give me credit, give me praise and adoration. No.

When people start talking about how their knee aches, and they can't do this or that, I use those experiences and and what's wrong with me to kind of demonstrate you're selling yourself way short of what you could be accomplishing. You're letting that limit you. You're assigning that boundary and that limitation to yourself because you're comfortable where you're at. So, yeah, I don't actually know what I was answering there, but I apologize.

Chris Albert 00:24:31 (link to this point)

Well, no. Yeah. We were we were just talking about your nutrition and, you know, how how you switch. Now you mentioned you have one functioning kidney. Does that inhibit your protein consumption and and and think?

Kevin Meier 00:24:44 (link to this point)

Yes. So there's a lot of folks out there that think that excess protein doesn't cause kidney kidney damage. There's a very narrow scope of people who have zero kidney problems whatsoever. From an acute kidney injury that I experienced while I was in the Corps, a combination of exhaustive dehydration, I was hospitalized for that. Both my kidneys shut down, only one of them came back online.

So I limited maximum to 0.7 grams per pound of body mass, or about 80% of my lean mass if I have a reliable number on what my lean mass is. And that keeps it, know, haven't had any problem growing or getting stronger. So I know that's not protein for my body. It's all the kinds of proteins and making sure you get it consistently throughout the day has made a difference for me.

Chris Albert 00:25:32 (link to this point)

Right. Right. Yeah. I mean, protein is one of those things. I mean, there was so so much mythology, I guess, centered around protein for a long time and and if you actually look at the studies, I mean, there there's different numbers associated for different types of people, but that's point seven is a good amount of protein for a person if they want to get strong.

Kevin Meier 00:25:54 (link to this point)

That is the maximum I'll use and I haven't had any issues. Get too much information here. I get my levels checked, my kidney health checked with a urinalysis and I have blood work done pretty regularly since I have those things from the VA. I have those options to make sure that I'm where I'm supposed to be because longevity is definitely the goal. It may sound strong but I want to see 97 years old so I can see the Tricentennial of the country Born just you were too, born just after the Bicentennial.

So I'm trying to

Chris Albert 00:26:29 (link to this point)

That's my goal now too then. That's my goal now too.

Kevin Meier 00:26:33 (link to this point)

I'll see you there, dude. Can we can sit down.

Chris Albert 00:26:35 (link to this point)

We'll be there together, brother.

Kevin Meier 00:26:36 (link to this point)

Right.

Chris Albert 00:26:38 (link to this point)

Absolutely. So, dude, yeah, that I mean, that's a load of health problems. And honestly, it's really inspiring that you were able to, to kind of get yourself together there. Now, want to talk about this because, you know, a lot of people that get into fitness. Made you jump into YouTube?

What made you jump into into the fitness industry itself?

Kevin Meier 00:27:02 (link to this point)

Well, when I was working at Blizzard, the fitness industry part first because that's different than YouTube. Mhmm. The fitness industry part I don't know if this comes to surprise to you, but people who work in video games are out of shape. That's the stereotype that's Yeah. Working as a personnel manager at Blizzard Entertainment, I had 22 people at a time, sometimes 25 people and easily seventy to eighty percent of them were actively obese, not just overweight, straight up obese.

I had two employees over four fifty pounds. I had seven employees over three twenty five pounds. It was egregious. So as I was getting control of my own life and seeing success there, not everybody there's obviously tiers of levels of employees at every company, and not every employee can afford the coaching that I was able to afford working as a manager. So what I decided to do is start holding power lunches.

But HR said we can't let you do that unless you get a certification. So that's when I got my first National Academy of Sports Medicine certification. I think they were bluffing because when I showed up with a certification, they were all like, Oh, yeah, let's do some paperwork. So I would drive my truck to work with my portable power rack about 200 pounds of weights, sometimes 300 pounds of weights depending on who I was working with, and I would hold three workouts every lunch period on the basketball court. And I thought I'd get four or five people, but I ended up getting almost my entire team at lunch.

Wow. Between eighteen and twenty out of 25, like three times a week. And I fell in love with it. I found out it was something I really enjoyed doing. So I have been mostly pro bono for people who can't afford it or at like stupid reduced prices like $30 a month and stuff like that for years.

From 2013 to 2017, I either did one on one coaching or I built my house in Austin before I had to sell that after the divorce. I built a box gym and I'd invite people to come over and they could work out with me there and do programs. I just loved it. But YouTube was not something that I thought I could do. In fact, was I think it was yeah, it was Elgin infant intensity put out a video on something, and I made a comment on it.

And he popped back because I I just happen to disagree with him. He's a great comedian. I think he's funny as hell. But I disagreed with him one particular thing he was saying. And he goes, you know, I don't know why people don't make their own YouTube channel if they wanna disagree with me because it doesn't make much sense to come on my channel and disagree with me here.

All the advantage is mine. And that made a lot of sense to me. It got me kind of thinking about it. I'm like, nah, it's not for me. I don't know anything about the platform.

I don't know anything at all. But I started thinking about it more and more. I could put out some content that was useful to people, actionable information. No bullshit, not selling anything. And I talked about it.

I talked about it. And I put it on the back burner because my sister, she just passed away in February from cancer. She you wanna talk about fighters? Like that woman was given six to eight months to live back in 2012. And she fought and fought and fought and fought until two thousand and eight nineteen, till 02/02/1000 of the most inspiring, incredible people in this this world, unfortunately did not have the opportunity to know the way that I do.

It was, man, this sounds like some movie stuff. It was literally the last conversation we ever had. She got to the point where the chemo was killing her and cancer was killing her at the same time and she knew that was just a matter of time. So drove down to Massachusetts to see her and you know we were ultimately saying our goodbyes and I was apologizing for not being around more because I was across the country all the time. And she asked me what I want to do.

I said well this is the stuff that makes me happy and she said you need to do it and stop wasting time. Coming from a person who didn't have any more time, that was a more powerful message than any of my friends encouraging me or any of the professionals that I worked with. I was always telling myself, well maybe when I get my masters, maybe I'm an actual physical therapist, maybe when I'm this, maybe when I do that, maybe when I got some credibility. She told me forget all that, just go for it. And I said I can't see, but I don't want to be like these other guys who who make their channels and they sell stuff.

That's what they're for. They start these channels to help people. And then they just put all of the things that would help them behind gates, pay gates behind, you know, they make finances an obstacle to a better quality of life or their goals or things like that. I'm like, I just can't do that. She said, so don't.

And it dawned on me, I can make an informational channel and I don't have to charge people for my programs. There's no reason to do that. That's two hours of my work. That's I I sit down and go, okay. How do I wanna approach getting to this goal?

Because there's there's a 100 roads to Toledo. If that's where you wanna go, pick the one. It could be scenic. It could be the most direct route, tolls, no tolls, whatever. There are lots of different ways to get to your goal.

You just have to pick a route and get there. So I just started writing programs and I started putting them out for free on a Facebook group. And then I started making videos and I quickly realized my first two videos, people don't know, my first two videos are private because I've tried putting out informational videos and I cringe so freaking hard, like listen to my own voice and coming off like a doofus. Like, I'm like, who the hell do I think I'm kidding? Like, I just got a CPT and a couple of specializations.

Like, I'm nobody special. Nobody should listen to me. So I got in my head and I took them down. And then I started watching like Alan Roberts at Every Damn Day Fitness, James Linker, Shredded Sports Science. I'm like, wait a minute, these guys are calling out, they're clearing the field because all this bullshit out there.

I'm sarcastic. I got jokes. Maybe I could do that. So I tried four fitness myths. And it was my first video to put out there and I went way I went way beyond what I feel like I should have.

Had characters. Was tying bandanas around my head. I was doing a bunch of silly ass shit, and it was fun. I enjoyed it. And I had like seven subscribers, and it went to like 70 subscribers.

And I was like, alright, that's pretty good feedback. Maybe in two years, I'll have a thousand. That was not the case. As you've seen, I've been at this for five months, we just passed 23,000 subscribers. There's a hunger.

There's a hunger for being authentic.

Chris Albert 00:33:57 (link to this point)

Dude, I was looking at your channel. I was looking at your channel before we get on. And I think the video before the last one you put up, you were like thanking people for 10,000. Yeah. And I'm like, wait a minute.

He's at 23,000. Like, that's crazy. That's crazy growth there.

Kevin Meier 00:34:13 (link to this point)

Stupid. And I don't get it. Like, and the engagement level is off the charts. I'm average.

You know, I'm not a stats guy. But I try to go in there and I try to at least interact with every comment, the good, bad, and the ugly. And I'm straight up about it. It's like I'm not gonna delete your comment unless it is, you know, it's bigoted. Like if you're just saying anti Semitic things or homophobic things or things like that, like I don't care how much you disagree with me or how much you insult me.

I'm gonna let you have your place to say. And unless you're being a complete useless dick, I'm gonna respond. Like even if you're like, you're an asshole, you don't know shit, this is how the body works, I'm gonna politely respond with well, actually according to Doctor Schoenfeld or according to this study or according to that, this is how the body works. I'm gonna go ahead and lean on their expertise as opposed to, you know, you random internet guy.

But unless they're, you know, like trying to attack somebody or something like that, then they'll get a sarcastic, comedic response out of me. And I I am storing those for a mean tweets edition later down the line. Those guys have a nasty surprise coming for him. That's awesome. Has been stupid.

And it was the Blaha video. And it wasn't like really solely about him. It was about a certain category of people that really don't have the level of expertise, don't have the experience, and who are actively seeking to misrepresent the body of somebody else's work, the body of work of someone else. That's where I draw the line. Critique of Jeff Cavaliere or you or me or C.

T. Fletcher or anybody is absolutely necessary. And it should be respected, but to take what somebody said out of context, make it look as bad as possible, and then lie about it. Like, I got a problem with that. So that's what I Yeah. Like those. And I got stupid.

Chris Albert 00:36:01 (link to this point)

Dude, there's like so number one, I I think your Blaha video was the first one I saw, which was like That's mostly cool. I like this dude. I like this dude a lot. It's freaking he's pretty he's pretty freaking awesome. Now, for those of you who don't know who Jason Blaha is, and he's not the only one we'll get to, but he's amongst he's what I consider the worst of the worst on Like the absolute worst of the worst.

And it's not just because he's putting bad advice out there, but he's made a name for himself, basically tearing people down. Like, basically

Kevin Meier 00:36:40 (link to this point)

fitness days.

Chris Albert 00:36:41 (link to this point)

Yep. Trying to trying to tear people down. He's got himself sued a bunch of times. But the most egregious thing he's done, and this this pertains directly to this audience, is he's claimed that he's some super secret squirrel assassin that served in the military. And he did this video where he was crying about blowing somebody's brains out over the wall. First talking about the first time he killed somebody watching the life drain out of their eyes and and all this crap. And and I'm sitting there and I'm like, dude, what the what where? Why?

YouTube pulls people down all the time for for

Kevin Meier 00:37:24 (link to this point)

nowhere near that.

Chris Albert 00:37:25 (link to this point)

Nowhere near that. And this dude sitting here making money off of YouTube spreading lies and stealing valor.

Kevin Meier 00:37:33 (link to this point)

Yeah. And threatening veterans.

Chris Albert 00:37:36 (link to this point)

Yeah. That was a lie. Yeah. He threatened a group of veterans for outing him.

Kevin Meier 00:37:40 (link to this point)

Yep. Crazy. You know, I I lost my mind. I was I was actually following Ice Cream Fitness at the time when we started doing all that. He moved over to Juggernaut Systems or whatever the hell that was called.

It had Juggernaut in the name. And I I watched him. What I thought was happening was a person with special needs was unraveling. That's what I thought was happening. And I felt bad.

But then he started threatening vets, and I'm like, not there was never any question, is this all fake? Because, like, I don't I don't know if we talked about it at all thus far, but my experience in the Marine Corps is as close to the bullshit that he was spewing as I think is reasonably possible. I worked on the team level with Marine Corps Special Operations Command. I worked in coordination with intelligence agencies, liaised to them for multiple years at a time. Those three letter agencies in counter narcotics, anti human trafficking.

I worked directly with the cartels. It was my mission set when Los Zetas broke off from the Gulf Cartel and started that war in two thousand and nine, ten and eleven where like 60,000 civilians in the border states of Mexico were killed. Like I knew firsthand the things he was saying was bullshit. So there's never any question in my mind that he was full of it. But when he crossed the line of getting challenged at the vault and started saying, if you show up in an expo and I read your body language as aggressive, I'm just gonna shoot you because I don't flinch when the bullet goes past my head or some complete utter bullshit.

Always tough. Like, I'm not a violent person anymore. I'm not a violent person. I don't wanna say anything in a recorded fashion that would get me in trouble. But it would be unreasonable not to have a desire to slap the stupid off his face.

And I'm a reasonable person. So draw your own conclusions there. I gotta hate that guy. I was never in a position to say or do anything about it. And then I saw this this video of him calling Jeff Cavaliere pussy.

Everybody he trains pussies and I'm like, you know what? I've I've had just about enough of this. I got a channel now. I got 1,500 whole subscribers. So which was big growth.

That that five months, 1,500 subscribers, I was

Chris Albert 00:39:56 (link to this point)

I mean, it was huge growth. I mean, Jason kept his subscribers secret up until he hit about 80,000, I think after he got kicked off of ice cream fitness and then restarted his channel. So I mean, like, I think that took him about five years or something like that to get to a 100 k. Right? Something like that?

Kevin Meier 00:40:14 (link to this point)

I've got really good friends who have really good content, informative, intelligent content, who are struggling to get 500 subscriptions, and they've been at it for a year or two years. It's just

Chris Albert 00:40:27 (link to this point)

Dude, I've You gotta be in the right place. Look at my channel. I've been on this for six years. And I think I'm at 20,300 or something like that.

Kevin Meier 00:40:37 (link to this point)

You know? I know it's over 20. It's one of the first things I checked not to like, you know, compare Yeah. Three. But like Yeah.

Okay. What's the motivation for this guy I've never heard of reaching out to me? I just wanted to make sure I covered my basis. And I looked at your looked at your stuff. I'm like, no, he's established.

He's been around for a while. Yeah. Let's look at his content. And I went through your content. I'm like, alright.

This guy and I we see eye to eye on, like, 95% of things. I like I like what you're doing. So I was more than happy to make this the the first program outside.

Chris Albert 00:41:05 (link to this point)

Yeah. Absolutely. And then the point is, I think, this day and age, the the 5% that we don't see eye to eye about, we could have a civilized discussion about it. You know what I mean? And I think that's what's missing out there, right?

People but the problem with this industry, I think, is that when if somebody is a true scam artist, one of the things that happens here is ego is a huge factor, right? So somebody else if you criticize somebody they come at you, they come at you like crazy. They'll come at you hard. They'll be like, you know, and I think that's a bunch of BS because at the end of the day, we're all supposed to be trying to do is help people. Right?

Kevin Meier 00:41:44 (link to this point)

We're also supposed to be the real goal. Sure. Right. But I find those people come after me all the time now. And I've only got like, I'm not trying to insult you or me here, but 20,000 is not a lot.

Mhmm. We got we got mouth breathing wall touchers out there with 400,000 subscribers passing on bad information like crack open these eggs and keep it in a non airtight container for four days and slowly sip your drink. Like that guy's got 400,000 subscribers. We're not big or loud enough to shout it all down. Yeah.

It requires a lot of people and I just I threw my hat in like to do what little help I could. It's, there's an hunger for it apparently because it's growing really rapidly.

Chris Albert 00:42:30 (link to this point)

That's awesome. That's awesome. Why do you think people get attracted to the mouth breathers? Or the craziness? Why do you think people get attracted to the people out there offering the quick tricks?

And maybe I just answered my own question there.

Kevin Meier 00:42:47 (link to this point)

But You you pretty much did. Because while we all like to there's nobody out there that that refutes the idea that there is stupidity. There is negativity, bigotry. There is bad things out there. Everybody agrees that those things exist.

Nobody thinks it's them. Nobody thinks they're the one of average intelligence with more naivete than actual information. Nobody thinks they're the one that's susceptible to being misled so easily. And I find many of us, myself included, fall more to that non skeptical, kind of accepting things as they come at us mentality than we'd be comfortable acknowledging. So after that, we're also lazy.

Like Mhmm. People have such potential to do great things, but we have to we have to be motivated or disciplined in order to do so. Our bodies were were designed or evolved to survive. They can perform, but we have to teach, train, and incite them to perform. Its base state is happy to just show things in its face and take the easy way out.

We're like water. We will take the path of least resistance. Only under pressure are we gonna change the face of the rock face. Are we gonna cut through steel? And we gotta be pressurized in order to do so.

So enough analogies. It's attractive because it's easy. Because people like V Shred say, I eat two Kit Kats, two king-size Kit Kats every night and drink a bottle of coke before I go to bed. My secret diet tips for one of your three body types is all you need to know in order to be able to do the same thing. Now if that were real, if that were real, on the one hand, and then your other option was you're gonna have to eat a lot of chicken and broccoli.

You're gonna have to restrict your calories to output more energy than you intake. And you're gonna have to work the active every single day. I'm like, oh, I don't know. That's those KitKat sound pretty fucking good. If those were both real options, yeah.

So we trick ourselves into thinking that it is a real option, or we are uninformed and ignorant enough. I don't mean ignorant in a bad way, just uninformed to believe that it's actually possible. This kid's in shape. He's got abs. I just watched him take a bite out of that Kit Kat.

It must be true. Yeah. We want the easy way out. I think we really do. It's just not the case.

Chris Albert 00:45:07 (link to this point)

Yeah. I, you know, I think on the supply side, there's also something there too. Because you I mean, we're at a crazy spot in history right now where pretty much anybody could start a business. I mean, you get That's awesome. Yeah, it's awesome.

Right? You can start you get a social media handle, you you start recording yourself, you put some things out there into the world, you can pretty much start a business with almost no overhead, you need a computer. No education. Right? No education, nothing like that, right?

Kevin Meier 00:45:40 (link to this point)

Crazy.

Chris Albert 00:45:42 (link to this point)

The problem with that though, is that on the supply side, things get really saturated. And if you look at YouTube, like, six, seven years ago, there weren't a lot of YouTube you YouTubers. Right? You had like Elliott Hulse, you had Jeff Cavaliere was out there doing stuff. You had the Hodge twins, you had CT came along, right?

You had Zyzz, you had and certain people you watch for motivation, certain people you watch for advice. And the thing I think that happened was that all the big dogs like like Jeff Cavaliere and Elliott Hulse covered a bunch of stuff. And then there became an increasing need to position yourself as being different.

Kevin Meier 00:46:28 (link to this point)

Right?

Chris Albert 00:46:29 (link to this point)

And I think that's stronger now more than ever. So I think that as this grows, we're going to see more craziness, more more insane pieces of advice, more more just dangerous things, more more dangerous things. You know, look at I look at what happened when Greg Plitt. And and, you know, he was a great guy. I got to meet him in person. But the the it was YouTube craziness that led to his death, you know, and and it's an unfortunate thing. I mean, he didn't do any crazy nutrition things.

He ran he tried to outrun a train. You know what I mean? And and I think there's gonna be a lot more stuff like that going on.

Kevin Meier 00:47:05 (link to this point)

Unfortunately, I think you're right. And we're already seeing it start to crescendo again. We're not just at the point where we've got a bunch of people with no credentials saying crazy dumb shit to sell product or move Amazon or sell programs and things like that. We've got actual PhD doctors in kinesiology putting out just ridiculous, ineffective, and sometimes dangerous bullshit so that they can distinguish themselves from this volume, this deluge of information that's already out there. My channel, you're not gonna I might cover certain principles like cluster sets or how I approach certain training methodologies just to have just to have those conversations with with the people that want it and the people that follow me, but I'm not gonna put a squat tutorial out there.

There are better squat tutorials than I can manage to put together. That would just be there just be siphoning views so that I can make some a couple of bucks. I'm not gonna not gonna ever say that there is a secret this or a secret that because there's no secrets like fitness nutrition. It's simple. It's not easy.

Right? People need to understand that those two concepts are not the same. Simple as in it's straightforward. You either know what to do or you don't. You know how it works or you don't.

Easy? No, man, you gotta put in work. And that's not attractive. It's much more attractive to say, you can get the butt that you want by using these dumbass banded exercises that I am utilizing way more equipment in this gym than I need to to accomplish the same thing I could squatting. But buy my bands, 20% off.

You don't wanna miss out on that deal. Like, it's way easier to do that instead of find a way to add to the conversation. That's why, you know, despite the fact that I'm not a sports scientist, someday maybe I will be, but I am not. I just have a great respect for information expertise and and I I I respect science even as a religious person. I respect science.

So like don't make things up. Find ways to add to the conversation, which is the same thing science does. Research comes out, and if it's verifiable, repeatable, it adds to the conversation. It doesn't change the conversation. It doesn't debunk everything that came before.

It says, oh, here's another facet that we should consider and look at. And and then, you know, there's other inspirations like Bruce Lee, which some people might think is silly. But that man had dropped nuggets of wisdom that I think everybody could benefit from. Mhmm. The opening passage to his book, The Tao of Jeet Kune Do, which was the martial art when he thought he was gonna create the world's most incredible martial art that was superior to all martial arts and eventually learned, no.

All I did was make another fighting style. The the opening to his book says, take what you can from this and use the rest as toilet paper. And that's a philosophy that we could do more with. There's always going to be way more information than we need out there. It's going be a deluge of it.

There's this we're going be inundated with it all the time. We have to take the things that are actually useful out, apply them to our lives, and and make that progress, and just use the rest as toilet paper. Unfortunately, a lot of folks are putting out preused toilet paper. That's pretty disgusting.

Chris Albert 00:50:18 (link to this point)

Yeah. Yep. Just so many different things. We and we could go on forever with that. What what is your advice?

No. No. Absolutely. And I I mean, you have a and I don't think we mentioned the name yet. Your channel is Pure Bullfit.

Pure Bullfit on YouTube. And I'm sure there's going to be be a huge class of of things to come as far as calling people out and seeing what's going on actually going on in this industry and something I definitely think we need to fix. What do you think is the solution and what should I know that better information the consumer side is one solution. Is there a solution that says, okay, if you are a trainer, what is it you should do to be able to find success and to be able to propagate your business, but also to be honest and to avoid a lot of these crazy crazy things that that people are getting themselves into.

Kevin Meier 00:51:20 (link to this point)

Well, I think the answer to that question is is it goes in two directions. One, what can we and are we gonna do in one direction and what would fix the problem? Because we're in a kind of a bad state at the moment. What would fix the problem is if we somehow and I don't think this is really possible, but if we somehow had a worldwide or at least countrywide authorizing body certifying body that everybody before they were allowed to legally give exercise physiology advice, nutritional advice, had to go through get educated be certified. We do not have a system like that.

We have a a bunch of certifying bodies that are the equivalent to the movie rating system. The movie companies rate themselves. They monitor themselves. So NASM, NSCA, all good organizations. But ultimately, they all use curriculum from the same business, Human Kinetics.

They get all their information. They just put their brand on it. And that is susceptible to bullshit working its way in there, like somatotypes and any other highly popular fad nonsense. So the solution would be, we have to have consequences for doing the shit that people are doing right now. And we can't do that without some sort of certifying body, I think that people would resist that, especially here in this country, because any additional oversight, especially governmental, is viewed as it should be, skeptically.

But so I don't think that's actually going to happen. So what are we left with? We've got a growing evidence based community that is more than willing to start fights, and that's what we gotta do. And there has been some success with that. I don't know if you follow Alan Roberts at Every Damn Day Fitness.

To some extent, wife, I am also full disclosure, I'm part of the Damn Collective. I do weight loss management and accountability services with them. His channel, James Linker, Shredded Sports Science, even, you know, a comedian like Elgintensity. Elgin Infinite Intensity. I'm sorry.

I got his name wrong. You know, calling folks out and making there be a consequence, making it be unpopular to spread bunk ass information. We've seen some success. Chris Heria, for instance, put out a few months ago, a horrible, horrible squat tutorial. I mean, was just garbage.

People were gonna get hurt. Guy had no business whatsoever weighing in on it. Guys like V Shreds, same thing. Calling them out has had a change in their behavior. Be it as little as, okay, we acknowledge we're not an expert in this area.

This is something that I do, and you can try. Changing their statement from the only way to do it is this way. And this is the best way, and this is what the science says, but that's not what the science says at all. So that's had some effect. It's slow, and it's a lot of hard work, and we need about a thousand more people doing it if it's gonna make the kind of effect that we needed to.

And it's not popular because, like, I believe in this five months, I get hate mail. I got I got people threatening me, which good luck, guys. I got people threatening me from, you know, Couch Potato, Jason Blaha, his fans. It's not serious stuff like that. It's just better not see you in public, you know, crap like that.

Please. No offense. No offense. But bitch, please. I ain't worried about you.

I ain't worried at your coach. I ain't worried about none of that. There's gonna be kickback. There's a guy I cannot remember his name. He did functional movement.

He did functional fitness movement patterns and stuff like this. It was a bunch of like hyper complicated, really not all that necessary ways to engage your body. And like, he was going after Jeff for a while, and then Alan Roberts went after him. And those guys were like hacking his accounts, trying to get a good bank account. To the point where when he got contacted by somebody in the community, he was like, I'm not even sure this is really you.

I'm I'm not sure this is not somebody just trying to weasel their way into my

Chris Albert 00:55:27 (link to this point)

They were trying to hack into Alan's bank accounts?

Kevin Meier 00:55:30 (link to this point)

Oh, they were they were a coordinated attack. Like, fans take it really far. And, you know, that's rare in the fitness industry. It was super common in gaming. Like, if you're a female gaming personality, and you don't show a guy your breasts, they will dox you.

They'll tell everybody where to live. They'll harass you. They'll threaten to kill you. And Unfortunately in one recent incident, a cosplayer was actually beheaded because she Beheaded, wasn't yeah, murdered because she didn't respond away. And that's how bad these communities can be.

So there's kickback and not everybody's up for that. But that's what it's gonna take. It's going to take calling people out, being willing to walk up to them at an expo and say, you're still full of shit, stop being full of shit, you're getting people hurt. But there's danger next to it. Not to go on and on and on and on about it, but you take a look at a guy like Kenny Kao, who might have some very admirable things about him.

He might. I just haven't seen He made a name for himself calling other people out, but was also caught doing all the same things that he was calling everyone out for. But he will walk up to you at an expo and say, you're full of crap. Let's prove it right now. He will fly out to your gym and say, don't believe that you lifted that.

I don't believe that that's a training that you actually do. Let's do it right now. And what chaps my ass to say this, but I think we need more of that. I hate to give a guy any credit, but I think we need more of that. That's gonna be

Chris Albert 00:56:54 (link to this point)

Well, that's what they used to do in the beginning of brilliant Brazilian jiu-jitsu is people would go around and the people's Jo Jo's do the gym challenges, things like that.

Kevin Meier 00:57:03 (link to this point)

That I missed that. Missed that really bad. We need that kind of accountability in this world. Needs to be consequences for being full of shit. And currently, they're not.

Yeah. Can get rich being full of shit.

Chris Albert 00:57:18 (link to this point)

There was a I was watching Alan Roberts video the other day. And the reason why I got to the video is because you mentioned the salmonella shake. And I was like, this might be a rabbit hole I have to go down. So I went over to Alan Roberts video. And I was like, I forgot the kid's name.

It's a kid.

Kevin Meier 00:57:38 (link to this point)

Tyrone Tyrone the fitness addict.

Chris Albert 00:57:40 (link to this point)

Tyrone the fitness addict. Okay. And he was showing clips of this video, and I'm like, I'm sitting there. I'm like, is that video real? Like, did Alan do anything to the video?

And I No. And then so I went over to to Tyrone's channel. And I was like, holy shit, that's real. That just he he drinks a shake with raw eggs over a period of five days. Yep.

And Jesus Christ, the kid's immune system must be great.

Kevin Meier 00:58:05 (link to this point)

But He really he doesn't really do it. That that was an idea that one of him or his handlers had at the last minute, and they just threw a bunch of shit in there. That shake wouldn't save you any money. It would cost you $25 for four servings.

Chris Albert 00:58:18 (link to this point)

What? And it had like, it had something like, I think it was like, ridiculous amount of sugar.

Kevin Meier 00:58:24 (link to this point)

Oh, yeah. Because it just poured the juice in from that that berry pack, that frozen berry pack from Walmart. No. No, man. And he's like indicative of the problem.

He's entertaining. I get that follow him to be entertained, but he's presenting himself as a fitness nutrition expert. And this is a guy who however he got his physique, don't care, is telling people that he got it by doing 20 push ups a day. He'll show up at a gym completely plastered and try and work out. And that's the line.

That's the line where people like me should be drawing it. Not, is this person a threat to my channel? Are they taking some of my viewership? It should be is this person presenting erroneous or dangerous information, and am I in a position to address it? I only take on the people where I can lean back on research or science or established, well established and reinforced principle.

I take those folks on and say, this is not true. This is why this is where you can go to for the information. I think that's the only successful way that you can approach it. But, you know, in my early videos, I I swore too much and and that turns some folks off, and I've tried to rein it in a little bit. But when I'm pissed off about something, dropped the f bomb.

Chris Albert 00:59:35 (link to this point)

That's just Me too, man. All the time. So so where are you taking your channel? What's what's next? What's what's in the what's coming up in the future?

Kevin Meier 00:59:45 (link to this point)

You know, it's gonna sound like bullshit, and it's gonna sound it's gonna sound contrived, but this is me, dude. This is really me. I am most excited about my free fitness challenges. I run them, they're called Go Fit Yourself. Currently running one, it's got 400 people involved.

It is a recomposition challenge to lose as much body fat percentage as is reasonably and safely attainable and put on as much lean mass. So I'm monitoring 400 people, and if I see people who are doing dangerous things, pull them out of the competition. I say, I'm sorry. You you can continue along with us, but you're no longer officially in the competition because of safety reasons. I'm gonna just keep running these challenges.

Ten week peak for power lifters who care about it, recomposition for people who trying to lose weight. I just want to do as much good as possible. I am medically retired. Uncle Sam takes care of my bills. This is not a grab for money.

That's why my programs are free. That's why my competitions are free. And that's why like right now my merchandise, which was just to help the channel is at cost. So like when people are going on and buying that stuff, it's it's honestly, it's just whatever Teespring charges and then shipping. So I'm not actually getting anything from that.

I just wanna make an impact. Like that that sounds so cheesy and and contrived, but that's honestly what I wanna do. I wanna reach as many people as possible. I wanna debunk as much bullshit as possible, and I wanna provide as much actionable information for people to legitimately close the gap between them and a longer, better quality of life. And I don't know what that looks like just yet.

I really don't. I didn't expect to be 20,000 plus subscribers in five months. This was not part of the plan. I've grown faster than anticipated and a lot of ways to like grab cash have presented themselves to me that I'm just flat on saying no. There's supplement companies, there's clothing lines, you know, they see somebody get hot and they're like, oh, let's jump on this.

Let's jump on it early so we can get our claws in. I've told them all no, I'm going to continue to tell them all that. We're going to work with and for people that trust and that I feel like their vision is in line with mine. And that's why I that's why I work with the Damn Collective, Alan and Crystal Roberts. They're good people.

He's crass. And I definitely wouldn't want him on one on one coaching. At AthleanX, he was one of the line coaches for the competition for the AthleanX games. And I looked over and I saw him just screaming at this kid right in his ear like a bulldog jumping up and down with his arms like a bulldog. Screaming at this kid, give me one more motherfucker.

Give me one more punching the concrete as hard as he could. His hand was swollen to the size of a melon by the time he was done. I'm like, man, I'm glad he's not my personal trainer. I don't need that kind of motivation. But he's an intense dude.

But he's a good dude. And he means what he says. And he is extremely generous with his resources. And he's extremely generous with his time. And he's the only reason him and James Link are the only reason that my channel has experienced the growth that it has because they saw me and they called me out.

I didn't like ingratiate myself with them and they were like, we're gonna help you along, we're gonna push you up and prop you up. I just started talking about the things that I believed in. I started talking about how their programs and their information helped me. And he just reached out to me one time and he's like, hey, this is what you're doing good, but here's this long laundry list of things you're screwing up. If you fix those, you'll do better.

I did them, and I've done better. But that's the kind of relationships I want to have, things that are mutually beneficial or people that I can invest in. I want to be in that position where that's the ultimate goal is like I want to be not looking down, but looking back at people who are where I was, and who want to do the same good things. I just want to prop them up. I want to drag them along, to whatever success that we can attain and do some good in the process.

That's what I

Chris Albert 01:03:40 (link to this point)

can tell you that just from my experience, because I guess I'm kind of an old dog. Got spit up and chewed up and spit out by the fitness industry.

Kevin Meier 01:03:53 (link to this point)

You're still kicking.

Chris Albert 01:03:54 (link to this point)

One of the well, I'm still kicking. Yes. Kicking in other ways, right? But one of the things I will tell you is this, you're doing good in that aspect, getting yourself associated with good people. One of the biggest mistakes that I made and that I see other people make is that it is very easy to get involved with the wrong people in this industry. Because they wear a lot of masks. They wear a lot of masks. Will come to you with a smile on their face.

They will come to you. They're some of the best actors I've ever seen in the world. But, but you'll end up, you know, kind of get yourself into a lot of the wrong areas in the wrong places and a lot of negativity brought into your life because of that. So good on you for doing that. And that's a huge lesson for everybody at home here.

Build a network of people you can trust, people that you can rely upon, and and make sure that you are building that network carefully.

Kevin Meier 01:04:50 (link to this point)

But also you know some self accountability. Is 100% I agree with you but also be a person that people can trust. Don't just don't just look for people you can trust because if you're not self examining trying to figure out why you're doing what you're doing, seeing if your motivations are really where they're supposed to be and really aligned with the words that are coming out of your mouth, then you're failing yourself.

Chris Albert 01:05:12 (link to this point)

Exactly. Yeah, exactly. Well, Kevin, number one, want to thank you for coming on here today. Number two, I want I just wanna I wanna put all your links out there. I know you've got you got your channel Pure Bullfit.

You've also got a Patreon, and you got a Teespring out there too. Right?

Kevin Meier 01:05:32 (link to this point)

I do. But I'm not I'm not really pushing those. I literally put up the Patreon because people ask me to. And that's that sounds ridiculous, but they asked me to. It's not something that I'm not looking to monetize this.

But if people wanna come and watch the channel, I'm more than happy to have them. I have a Facebook group by the same name, Pure Bullfit. There we put out, that's where I release my free programs. That's where I put out the information, try and build a community of like minded individuals to assist each other. I appreciate your willingness to put my links and merch out there, but it's not really what I'm about, dude.

That's a voluntary thing if people want to If they want to wear a shirt with my Minotaur on it or some of the things that I say, cool. That's awesome. That feels good. Honestly, the only thing that I would say is if folks are looking to take advantage of the weight accountability, weight management service provided by the Damn Collective, I say check them out. You can find them at damnserenityathletics.com or everydamndayfitness.com.

There's links there. That's Alan's programs where he's helping people who desperately need it, struggle with food addiction, behavioral binging, and things like that. That's our team, and that's what we do. That's that's the only thing that I would say, hey, let's call attention to that because that is an extremely generous program. And I'm really, really proud to be a part of it.

Chris Albert 01:07:02 (link to this point)

That's it. Yeah, the prices there are really good for what you what you guys offer there. Went and take took a look. And I don't think that there's a place you'll find anywhere else in the industry that that really beats what's be what's being put out over there.

Kevin Meier 01:07:17 (link to this point)

That doesn't cover everything not to like, God, I want to sell like a commercial, but I'm really proud of this. We talk to our people every day. Got 30 clients right now that I talk to every single day. I any program me or any other coach in there, any exercise program is free plus the hellfire circuit training that Crystal puts out plus yoga that she puts out like 30 sessions a freaking month to do yoga every day, plus the face to face once a week, kind of like we're doing right now on this platform. Know, for that, I don't know anybody else who provides that level of contact or that level of service.

Do, I'm stupid proud to be a part of that. And watching people. My favorite thing is like, can't say names or anything like that. But I have a young lady that just sent me a picture of two shirts. She sent me the picture of the shirt she used to wear and the one that she's wearing now.

And we both cried because that was awesome. She's going down four sizes. Helping my mom, know, who I don't mind calling out specifically, 69 years old. She's lost 45 pounds already just since February. Like, that's where it's at, man.

That's worthwhile. That's the thing that gets me motivated gets me excited. Like I got goosebumps just talking about it. That's my favorite thing. Anyway, I didn't mean to go off on a tangent on that.

Chris Albert 01:08:41 (link to this point)

It's all good, man. Were trying to wrap up. No, dude, I really appreciate that. And, you know, when you find something like that, that's, that's truly your calling, as far as serving other people. It's one of the most amazing things in the world.

And it's one of the one of the things this show is about for everybody out there. If you are truly looking to make an impact, everybody thinks you got to go really far to make an impact. But there's ways you could serve other people right now.

Kevin Meier 01:09:12 (link to this point)

Small scale, just start right now. Don't waste any more time.

Chris Albert 01:09:15 (link to this point)

100%. 100%. So, Kevin, again, I want to thank you so much for coming on here.

Kevin Meier 01:09:21 (link to this point)

And I appreciate you having me. I really I'm a big fan recent fan, but a real big fan of what you do.

Chris Albert 01:09:27 (link to this point)

Absolutely, man. I'm a big fan of yours. So to everybody out there, listen, go over there, check out Pure Bullfit. Go out there and check out the Damn Collective and get out there and live your best lives while you can.